This master's thesis focuses on the concept of branding in politics. The main aim of this piece of work is comparison of perception of brand personality. In this case, the party leader Petr Fiala by ODS and Karel Schwarzenberg by TOP 09, have been chosen for this research. The brand value was assessed by procedures which were suggested by K. L. Keller. The OCEAN concept, created by Gerard Saucier, was used for brand personality research, which is the main pillar of this thesis. The sample of 212 students of political science and economics took part in the above mentioned research.

In the thesis I would like to focus on the very topical literary work: Millennium trilogy by Stieg Larsson who died in 2004. The trilogy consists of three parts: The girl with the dragon tattoo, The girl who played with fire and The girl who kicked the hornets' nest. The trilogy will be examined from the perspective of genre determination. With the professional literature I would like to describe each genre and it's possibility of use. I would also like to find a typical features of particular genre in different forms: situations, characters, conflicts, etc. One part of my thesis will be dedicated to the writer and his autobiography traits. I would also like to turn to the fourth part of the trilogy by David Lagercrantz. I will try to answer the question why the trilogy has been extended, what literature genre is characteristic for the writer and what changes have been made in content or formal features of the story. During my work I would like to compare the trilogy with other Nordic literature pieces to find the cause of increasing sale of this kind of literature nowadays.

This thesis deals with legislative obstruction in the United States Senate. It presents the filibuster as one of the key procedural tools in the hands of a legislative minority during the consideration of legislative proposals, presidential nominations and international treaties. At first it presents the main theoretical approaches to the topic and the historical development of Senate procedures. A key theme of the work is the necessity to distinguish between formal and informal provisions that determine how Senate business is conducted, since the formal text of the Standing Rules of the Senate is rutinely bypassed by alternative strategies. The last part of the thesis confronts the existing theoretical approaches with the important procedural changes of the last several years and assesses whether these models are still valid in light of the new Senate procedures.

This thesis attempts to analyze the American Thesis, also the American Creed or the American Ideology (the terms as used by Anatol Lieven in America Right or Wrong: An Anatomy of American Nationalism) as the United States` national identity. In interaction with a set of national myths, the American Thesis constitutes the narrative of US America`s identity, the nation`s 'common sense' and morality. The thesis begins with the definition of the phenomenon of the nation as a political and cultural community, then proceeds to discuss the specific contexts from which the narrative image of the US nation emerged. Next, the thesis studies the American Creed as the cultural instrument of fostering social cohesion and assimilating uncanonical dissent. Finally, the myths of US nationalism are analyzed in the context of their narrative structure and affective dynamics which account for the ontological and emotive power of the American Thesis. Key words: the USA, US nationalism, the American Creed, myth, nation-building, national identity

This master thesis deals with the function of the strategic planning for the tourism policy in the Austrian federal state of Tyrol. Tourism stands for a very important sector of the Tyrol's economy and there are many participants who influence its coursing on the vertical and horizontal level as well. The issue is very complex, multi-layer and cross-sectional. Strategic documents belong to the characteristic attributes of the Tyrol's tourism policy since the 1970's. Their existence is enshrined in the Tyrol's Law on the Tourism Policy. The newest strategic document is called Der Tiroler Weg 2021. The mainstay of this master thesis is based on the analysis of the attitude, that the Tyrol's political system holds on the forming of this special and non-legislative document. The strategic planning is intentionally shifted from the political system to other extern subjects, to them the following belong: the organisation Tirol Werbung GmbH, Economic Chamber of Tyrol and the Association of the Tyrol's Tourism Unions. The master thesis aims to find out, what motivations make the political system to act in this way and how can this outsourcing in the strategic planning for this multi-sectoral sector help to coordinate the different interests of many involved participants, towards the sustainable development...

The master thesis "Czech presidency through the eyes of the member and non- member country" considers with the confrontation of articles from the time period of the EU-Czech Presidency which were published in the Czech newspaper Hospodarske noviny a in the Swiss newspaper Neue Zürcher Zeitung. The work concerns with that point how both newspapers constructed the reality of the Czech Republic during its EU-Presidency. The analysis will proceed through the framing method and semiotic analysis. From the framing analysis will result the quantitative data and in the semiotic analysis is included the critical discoursive analysis. The CDA will be discussed in the thesis. Media shows to the audience the secondary reality and they have impact to that what the people think about and what attitude they contain to which event. At this process participates the language. In the master thesis we would like to prove that the Swiss media Show another reality than the Czech one.

This thesis is focused on the impact of media literacy in terms of the ability of high school students to interpret political advertisement. In the part of this thesis the reader will be introduced into the concepts of modern democracy and mass media as its important part especially, within the context of politics, in the pre-election period. The reader will be provided an insight into the issue of the influence of mass media on citizens who are exposed to the products of political marketing. Due to the focus on high school students, this thesis mentions research domestic one as well as international that puts together terms as politics- media-teenagers. The second part of this thesis is designed as a research aimed at the impact of media literacy on the students' skills to analyze a political advertisement as well as their civic attitudes. The research is conducted as a qualitative comparison of statements of the analytical abilities of students who took part in media literacy course with those who did not. Key terms: democracy, elections, political campaign, political marketing, political advertisement, media, mass media, media literacy, high school education

The thesis "Political image of emerging politicians and media they use to build their image" examines the reationship of young aspiring politicians to the topic of political image. The main objective of this thesis is to examine the relationship of young aspiring politicians to political image and whether they are actively seeking to build their own political image. Young aspiring politicians are defined for purposes of this thesis as members of youth political organizations Young Social Democrats and Young Conservatives over 18 years old. The first part of this thesis summarizes theoretical findings on the issue of political image in terms of political marketing and political communication and defines political youth organizations and describes their function in relation to society and political parties. The second part of this thesis examines the relationship of young aspiring politicians to political image through qualitative research using semi-structured interviews as research tool.

This thesis deals with humour on Facebook, I examine the themes and practices of humorous posts that are related to the direct election of the President of the Czech Republic,in particular to the two candidates who got into the second round of presidential elections, Karel Schwarzenberg and Miloš Zeman. In the theoretical part I introduce humour from a theoretical point of view. I identify three central theories, types of jokes and function of laugh. In subsequent chapters I define the basic assumptions that lead to the involvement of fans in the creation of online posts, which can circulate through social networks. I present new tools in online political marketing and summarize the basic topics of the official campaigns of both candidates. In the practical part I analyze, using the grounded theory, how and why Facebook users worked with humour in posts which respond to the presidential election. The material which was searched, can be described as illustrated jokes, photos with or without text, collages, comics or cartoons from official and unofficial Facebook pages of both candidates. The research showed that humour had primarily negative role during the campaign. Humour was a tool to defame and ridicule the candidate, jokes showed his shortcomings. It also warned voters what could happen in the...

The broad subject of this diploma thesis would be the Czechoslovak Secret Police (StB) during the years 1945-1969; and, more narrowly, certain aspects of its organization and activities in relation to the then applicable legislation. The overriding objective, which was reflected in this legislation, was the protection of the Communist political system, the regime. This regime protection goal clearly influenced the evolution and organization of the StB and the related policies on the imprisonment of those individuals that represented a threat to the State and the State System. Similar general principles and policies have basically remained in effect into the current period. The paper begins with an Introduction and Preface, which take a look at the events and nature of the society in this post-World War II period. This material is derived from an examination of historical source materials. The remainder of the paper is divided into four additional Chapters with related subsections. The Introduction and Preface focus on the nature and state of the society in the immediate post-war period, which provided the context and background used for the development of the new legislation and the newly created institutions developed for the protection of this new social order and the punishment and incarceration...