<p>The purpose of this study is to identify the representations and stereotypes that are used in reviews to describe male and female pop artists and further on argue the consequenses these theses bring to the construction of male and female performers in society. The main question is: In what way do live act reviews present male and female pop artists?</p><p> </p><p>A qualitative content analysis with tools from rhetoric analysis was used to answer this question. The content of Swedish newspapers Aftonbladet and Svenska Dagbladet was chosen to represent the media.</p><p>The study is based on social constructionism and focuses on gender and stereotypes. These theories claim that men create the patterns that rule society and that women are unknowingly accepting this. We slowly grow into these stereotypical patterns so that we hardly recognize them anymore. The main reason for this is that the media provides information that is said to be objective, when it’s really influenced by the norms of society itself.</p><p> </p><p>The result of the study proves that female artists are being held back by the unwritten rules of society while male artists are encouraged when it comes to developing themselves and their artwork. Women artists are portrayed as sexual and the journalists focus on details such as flaws regarding their singing skills. Male artists are portrayed in a more positive way and are mainly described as good entertainers.</p>

The purpose of this study is to identify the representations and stereotypes that are used in reviews to describe male and female pop artists and further on argue the consequenses these theses bring to the construction of male and female performers in society. The main question is: In what way do live act reviews present male and female pop artists?   A qualitative content analysis with tools from rhetoric analysis was used to answer this question. The content of Swedish newspapers Aftonbladet and Svenska Dagbladet was chosen to represent the media. The study is based on social constructionism and focuses on gender and stereotypes. These theories claim that men create the patterns that rule society and that women are unknowingly accepting this. We slowly grow into these stereotypical patterns so that we hardly recognize them anymore. The main reason for this is that the media provides information that is said to be objective, when it’s really influenced by the norms of society itself.   The result of the study proves that female artists are being held back by the unwritten rules of society while male artists are encouraged when it comes to developing themselves and their artwork. Women artists are portrayed as sexual and the journalists focus on details such as flaws regarding their singing skills. Male artists are portrayed in a more positive way and are mainly described as good entertainers.

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