Healthy eating has become an important subject in society, particularly in the media. Food has always been a complex area but in recent years it has become even more distinct. Based on a critical discourse analysis, the purpose of this study is to examine and disclose what discourses that appear in articles regarding dietary counselling in three swedish health magazines, ToppHälsa, MåBra and Womens Health & Wellness. Analyzing three articles in each magazine we identified several discourses. The most prominent is the discourse about wellbeing. The majority of the articles reproduce this discourse by associating healthy eating with wellbeing. As the research field is limited, this study contributes with findings in a area that still needs further research.