Made available in DSpace on 2016-04-16T00:11:17Z (GMT). No. of bitstreams: 7 Cleber Bonetti Machado1.pdf: 1860436 bytes, checksum: 432f178eaf44ce31c878a052838b9b27 (MD5) Cleber Bonetti Machado2.pdf: 3498405 bytes, checksum: 303b28fb8dbe519c4682d3a76b12e07b (MD5) Cleber Bonetti Machado3.pdf: 3194226 bytes, checksum: e1c18aecad41ccb7ec282faafb00dc06 (MD5) Cleber Bonetti Machado4.pdf: 1705826 bytes, checksum: c51c266cbd7705a6b6a344544c022954 (MD5) Cleber Bonetti Machado5.pdf: 2378400 bytes, checksum: 8842653a9acfd5142fa87c3da7b49647 (MD5) Cleber Bonetti Machado6.pdf: 1107474 bytes, checksum: 04a06a0639c7ed5a7c941129428b8e1b (MD5) Cleber Bonetti Machado7.pdf: 2377107 bytes, checksum: 0f32f82595ac94b32ec83040c9bea4f9 (MD5) Previous issue date: 2008-02-26 / Fundo Mackenzie de Pesquisa / This research is a reflexive analysis of those paradigmatic structures, built or not, with innovative principles which turned them into references in projects and debates of Brazilian and paulista architecture for low income workers. By paradigmatic it is meant examples that have, in some fashion, contributed consistently to the developing of conceptual and architectonic landmarks influencing, in different ways, the work of other authors. Projects that have gone further than their original purposes and produced solutions that have become standard, and have thus turned into paradigms, have been analysed here. This analysis aims to reflect upon the usefulness of the persistence in treating such works as exclusive paradigms by situating them historically and to understand them in a more flexible manner. / Esta pesquisa é uma análise reflexiva, sobre aquelas arquiteturas paradigmáticas, construídas ou não, cujos princípios inovadores as tornaram referências indispensáveis no projeto e no debate das arquiteturas paulista e brasileira voltadas ao atendimento da demanda por habitação popular. São entendidos como paradigmáticos os exemplos que de alguma maneira contribuíram substancialmente para o desenvolvimento dos marcos conceituais e arquitetônicos, tendo repercutido de diferentes maneiras nas obras de outros autores. Foram estudados projetos que extrapolaram seu valor imediato e produziram soluções que se tornaram genéricas e ascenderam à categoria de paradigmas. Essa análise pretende ser uma reflexão sobre a validade da persistência em tratar essas obras como paradigmas exclusivos ao situá-las historicamente e compreendê-las de maneira mais flexível.

This study aims to analyze how industrial design as a profession and discipline has been presented to the public in Turkey. The object of the study is constituted by the popular home style magazines which increased rapidly in number through the dynamics of the post-1980 period. These publications have been inspected in the scope of the research and their in constructing and shaping public awareness about design culture has been the focus of the study. The main theme of the thesis is focused on the analysis of Turkish social values which changed after the 1980s and on how the magazines handled the subject of design, and the qualities which they highlighted in the presentation of the products. In addition, the roles which were ascribed to design and to the designers in terms of the newly calibrated consumption values, have also been discussed. The socio-political and economic transformations of the post-1980 period constitute the contextual framework of the thesis.