Teoreticko-metodologická část je věnována problematice marketingového mixu, novému výrobku, SWOT analýze, analýze konkurence, segmentaci trhu a popisu kroků procesu zavádění nového výrobku na trh. V praktické části je představena společnost DK OPEN, spol. s r. o., dále jsou aplikovány analýzy z teoretické části na zmiňovanou společnost. Na základě analýz je doporučeno firmě zavést konkrétní výrobek. V závěru je navrhnut marketingový mix tohoto nového výrobku.

The diploma thesis focuses on the topic of the future regulatory regime of the insurance and reinsurance market of the European Union called Solvency II. Currently the most discussed issue without a final structure is an extensive set of legislative and technical changes not only in the area of solvency treatment. Primarily, the work focuses on the standard formula calculation of capital requirements that reflect the solvency position of companies on the market. The first part deals with the theoretical description of the calculating methods of the required capital levels under current and future rules on the basis of available official documents. Further the general overview of the Solvency II is presented, a more detailed description of the valuation techniques of balance sheet items for the purposes of Solvency II, dealing with company's own funds and possible ways to optimize the asset portfolio are also included. Some theoretical descriptions of computational procedures applied on a fictitious life insurance company are presented in the second, more practical part of the diploma thesis.

This diploma work is focused on a suggestion of private investor portfolio and suggestion of questionnaire to determine a risk profile of a provate investor. Apart from basic investments theory, the thesis briefly describes characteristics and parameters of particular asset classes and suggests and optimises a risk portfolio for a private investor. Furthermore, a survey of this risk profile is conducted, so that the investor can use it himself/herself in management of his investments to best full fill his/her expectations.

This dissertation deals with the securities portfolio optimization. After introducing the definitions, I try to explain the particular investment instruments with regard to returns and risks. The following part provides a theory which tells more about different market risks and returns on the final securities portfolio. Concerning these models the effective portfolio has been set up.

Autor se v diplomové práci zabývá optimalizačními úlohami s pravděpodob- nostními omezeními. Konkrétně pak situacemi, kdy není známo pravděpo- dobnostní rozdělení přítomného náhodného efektu. K řešení těchto problém· lze přistoupit metodami optimistických a pesimistických scénář·, kdy z dané rodiny možných pravděpodobnostních rozdělení vybíráme bu¤ nejpříznivější možnou variantu, nebo naopak tu nejméně výhodnou. Optimalizační úlohy s pravděpodobnostními omezeními formulovanými pomocí výše zmíněných přístup· byly za učinění jistých předpoklad· transformovány do jednoduš- ších a řešitelných optimalizačních úloh. Dosažené výsledky byly aplikovány na reálná data z oblastí optimalizace portfolia a zpracování obrazu. 1

The diploma thesis deals with changes in the portfolio of construction companies and their influence on the economic and financial indicators. The first part is based on technical literature, which serves as a basis for the following practical part. The practical part is focused on current trends of construction companies in the Czech Republic and Europe, analysis of international and national external environment using SLEPTE analysis. Additionally, there is a case study, which includes an analysis of the portfolio of the selected construction company and financial analysis from 2014 to 2018. Based on these information and analyses, recommendations for increasing the competitiveness and proficiency of the monitored company and the entire construction industry are proposed.

The aim of this thesis is to introduce bond portfolio management along with minimization of interest rate risk. The theoretical framework is dedicated to bonds, yield curve, Markowitz portfolio theory and portfolio management which also presents examples of active and passive strategies. The practical part focuses on portfolio bond modelling. The difference between created portfolios is caused by their composition as different combinations of corporate and state bonds are used. To achieve the aim of this thesis a simulation of fictitious market change is implemented, using interest rate decrease and increase while observing its impact on created portfolios. As a conclusion, best portfolio recommended for investors is chosen based on maximizing yield and minimizing interest rate risk.

This work focuses on measuring the quality of stochastic dominance approx- imation. A measure of non-dominance is developed to quantify the error caused by assuming that a stochastic dominance relationship holds even when it does not. It is computed exactly for uniform, normal, and exponential distribution, and a numerical study is performed to estimate its values for log-normal and gamma distribution. Portfolio optimization problems involving stochastic dom- inance constraints are also presented. They are applied to real-life data using monthly returns of twelve assets captured by the German stock index DAX. The end of this work focuses on the computation of the measure of non-dominance for the optimal portfolio with respect to the second-order stochastic dominance. 1

The work deals with the choice and implementation of an open source tool for managing a project portfolio management in the organization of o.s. Prostor. The first part of the work aims at theory description including examination of trends in project management tools and open source software. Project management and project portfolio management is increasingly important and increasingly used by companies and organizations in recent years. According to a new study made by Gartner, the use of open source software continues to grow and becomes competitive differently. The main aim of the work was to successfully implement one selected open source tool to the organization that I have found at an early stage. After finding the suitable company, I started to do the main part of my work i.e. the implementation of a selected open source tool for managing projects and its portfolio in this company. This phase started from the choice of the most suitable instrument, by means of analysis of the selected organization, o.s. Prostor, to the final design and implementation itself. I made analysis of the organization and on its basis I chose suitable criteria and their weights for the later selection of a suitable tool. I performed the choice based on multi-criteria analysis in order to maximum objectively select a suitable open source tool for implementation. None of the existing instruments fully met the requirements of the organization o.s. Prostor. Therefore, I assessed finally selected web2project tool in detail and made a proposal for additional programming of missing functionality. After completion of the missing functionality additional programming, I made a proposal of a web2project tool implementation procedure. I suggested four stages of the implementation procedure, which consists of the preparation for the installation environment, the way how to install the tool on the server, planning necessary capacity, and finally training including creation of a demonstration project. Finally, based on this proposal, I installed the tool web2project on the server and run testing and validation of the tool. When performing this work, I gained a lot of valuable experience in all relevant phases of the project cycle management from management to the implementation itself. The organization intends to fully operate the tool early next year, 2012, when they can begin to enter new projects.

The thesis deals with modern portfolio theory. The theoretical part of the thesis describes the historical development of portfolio optimization and presents the basic theoretical background of the Markowitz model, the Tobin model and the Capital asset pricing model. In the practical part of the thesis, the models are applied to real data from two Czech securities markets, PSE and RM-S. An optimal portfolios composition is proposed by the three models mentioned above and then the outputs of the models are compared to the real datas from the next period. Finally, the benefits and drawbacks of the used models are evaluated.