¡@¡@In 2001, when American Marketing Association selected ¡§the most influential thoughts in history of American marketing¡¨, the positioning theory won this special honor. The positioning theory was proposed by Jack Trout and Al Ries in 1969, and its related concepts has deeply been influenced many people¡¦s marketing viewpoint, moreover, it is widely apply for a variety of fields such as marketing, advertising, design and product development. Since the marketing strategy of the five-star hotels always focus on customers¡¦ need, they have to take advantages of the strategies of target market segmentation and positioning. However, daily fierce market competition, the customers¡¦ need is highly uncertain, and therefore the original position strategy of a five-star hotel might not always be suitable for its customers. Sometimes, a five-star hotel have to change and make a new repositioning strategy for maintaining its competition advantage. The theory of positioning or repositioning is easy to understand; however, the feelings and cognitions of the customers are very hard to express by words because of communication gaps. This research uses Canton Court of Ambassador Hotel Kaohsiung as a case study. The result of the analysis shows that there is significantly different between the customers' satisfactions of product, service, environment, place and price, and the impact on it has positive correlation. ¡@¡@The original terms of the repositioning strategy of the case are newly made, instant availability, new taste of tea and hospitality with great passion. After study, the new terms from customers' experiences and viewpoints are Lover River, feast enjoyed, the culture of Dim Sum, warm feeling and freshly made.

This thesis presents the controller design and implementation of a high-precision 6-degree-of-freedom (6-DOF) magnetically levitated (maglev) positioner. This high-precision positioning system consists of a novel concentrated-field magnet matrix and a triangular single-moving part that carries three 3-phase permanent-magnet linear-levitation-motor armatures. Since only a single levitated moving part, namely the platen, generates all required fine and coarse motions, this positioning system is reliable and low-cost. Three planar levitation motors based on the Lorentz-force law not only generate the vertical force to levitate the triangular platen but control the platen??s position and orientation in the horizontal plane. All 6-DOF motions are controlled by magnetic forces only. The platen is regarded a pure mass system, and the spring and damping coefficients are neglected except for the vertical directions. Single-input single-output (SISO) digital lead-lag controllers are designed and implemented on a digital signal processor (DSP). This 6-DOF fully magnetically levitated positioner has a total mass of 5.91 kg and currently exhibits a 120 mm ?? 120 mm travel range. This positioner is highly suitable for semiconductor-manufacturing applications such as wafer steppers. Several experimental motion profiles are presented to demonstrate the maglev stage??s capability of accurately tracking any planar and 3-D paths.

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Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 310 p. Includes abstract. Includes bibliographical references (p. 72-73).

Thesis (Ph. D.)--University of Texas at Austin, 2001. / Vita. Includes bibliographical references. Available also from UMI/Dissertation Abstracts International.

Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 117-125). Available also in a digital version from Dissertation Abstracts.

Thesis (Ph. D.)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xvii, 198 p.; also includes graphics (some col.). Includes abstract and vita. Advisor: Christopher Jekeli, Dept. of Geodetic Science and Surveying. Includes bibliographical references (p. 192-198).

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Supervisor: Byron D. Tapley. Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Supervisor: E. Glenn Lightsey. Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.