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Pricing von wertorientierten industriellen DienstleistungenLüthy, Claude. January 2007 (has links) (PDF)
Master-Arbeit Univ. St. Gallen, 2007.
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32 |
Preislagencontrolling im LebensmitteldetailhandelBöselt, Alexandra. January 2008 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2008.
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33 |
Preisfairness im Handel Determinanten, Messungen und preisstrategische Implikationen für den Schweizer Handel /Grossauer, Patrick. January 2008 (has links) (PDF)
Master-Arbeit Univ. St. Gallen, 2008.
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34 |
Value Pricing eine Einordnung und kritische Betrachtung des Konzeptes anhand des Industriegüterherstellers Alstom /Bula, Pascal. January 2008 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2008.
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35 |
Preisgerechtigkeit Grenzen des Yield Management bei Airlines /Schumpf, Etienne. January 2008 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2008.
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36 |
Preisspreizung und Preispflege in mehrstufigen Absatzkanälen theoretische Fundierung und empirische Analysen im KonsumgütermarktAnselstetter, Sabine January 2010 (has links)
Zugl.: Erlangen, Nürnberg, Univ., Diss., 2010
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Erklärung von Preisverhalten am Nicht-Leben-Rückversicherungsmarkt anhand von nichtlinearen und rückgekoppelten SystemenWolter, Christian January 2010 (has links)
Zugl.: Diss.
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38 |
Multichannel management a normative model towards optimalityGruber, Gottfried January 2009 (has links)
Zugl.: Wien, Wirtschaftsuniv., Diss.
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39 |
The effects of long-term debt on a firm's new product pricing policy in duopolistic marketsBaldauf, Artur, Dockner, Engelbert J., Reisinger, Heribert January 1999 (has links) (PDF)
While many marketing models ignore the influence of financial variables on a firm's marketing strategy, this paper explores the effect of debt on the profit maximizing price for a new product. We assume a duopolistic market structure in which two firms produce a heterogeneous new consumer durable that is sold over two different periods. Firms know market demand in the first period with certainty, while demand in the second period is uncertain. Moreover, firms have free access to the capital market and finance part of their operating costs by issuing long-term debt. In this setting, we study the influence of long-term debt on firms' pricing policies. It turns out that leveraged firms compared to unleveraged ones have different pricing strategies. In particular, first-period prices are lower and second-period prices are higher in case of long-term debt than in case of no leverage. Finally we find that prices for firms that take on debtare less volatile than prices for purely equity financed firms. / Series: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
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Strategien zur Preisgestaltung beim elektronischen Handel digitaler Inhalte /Stahl, Florian. January 2005 (has links) (PDF)
Universiẗat, Diss.--St. Gallen, 2005.
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