NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"prescription drug adevertising"" "subject:"prescription drug adertising""

1

Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent

Nikam, Prashant Tukaram 06 August 2003 (has links)
No description available.
Direct-to-Consumer Advertising
Prescription Drug Adevrtising
Health Behavior
Information Seeking
Risk Communication
DTCA

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