An association was tested between the presence of a television weather broadcaster on-screen and viewers’ likelihood to seek shelter, measured via risk perception and preventative behavior. Social networking websites were used to recruit respondents. Four clips of archived severe weather videos, one pair (on-screen and off-screen broadcaster) using the reflectivity product and another pair (on-screen and off-screen broadcaster) using velocity product, were presented to participants. Viewers’ trust and weather salience were also quantified for additional interactions. A relationship between viewers’ risk perception (preflectivity = 0.821, pvelocity = 0.625) and preventative behavior (preflectivity = 0.217, pvelocity = 0.236) and the presence of the broadcaster on-screen was not found. The reflectivity product was associated with higher risk perception and preventative behavior scores than the velocity product (prp = 0.000, ppb = 0.000).

This study used the Health Belief Model to examine the predictors of AIDS preventive behavior. The independent variables were the variables of individual perception, modifying factors (psychological variables), and likelihood variables. The respondents, the Taiwanese students of the University of North Texas, were influenced both by Chinese sexuality and Western values in their AIDS-risk behavior. The results revealed that 90% of the respondents were misinformed on the availability of AIDS vaccine. In addition, a majority of the students were either abstaining from sex or practicing monogamy. Using Pearson's correlation coefficient and multiple regression analysis, this study found that the psychological variables rather than cognitive variables significantly influenced the respondents' AIDS preventive behavior. Finally, suggestions were made for future research on AIDS, and for AIDS preventive behavior campaigns.