En el 2017 la industria de los seguros de vida y no vida en el Perú facturó cerca de 11,327 millones de soles, un 0.6% más respecto al año anterior (Superintendencia de Banca y Seguros, 2016), y alcanzó un nivel de penetración en el PBI de 1.6%. Esto muestra el amplio espacio de la industria para seguir creciendo, y para seguir ofreciendo productos de cobertura individual y masiva (Equilibrium, 2018), si la comparamos con otros mercados del globo. La industria se basa en una red de distribución de corredores de seguros, conformada principalmente por empresas unipersonales o familiares basadas en esfuerzos comerciales personales en las que el relacionamiento directo o indirecto del dueño de la empresa determina el radio de acción de la compañía. Sin embargo, al tener labores operativas atendidas principalmente por humanos y en formatos impresos físicos, pueden presentarse numerosos errores durante el ciclo de venta. Para mejorar la productividad de estas empresas, proponemos la creación de Previsor, un Sistema Integrado de Gestión que permitirá a los corredores contar con la información de sus clientes de forma rápida, continua y eficiente desde cualquier dispositivo conectado al internet, ayudando a aumentar sus ventas cruzadas y a manejar sus emisiones de las pólizas. Estimamos que nuestro servicio tendrá un pago mensual de US$ 150.00, mientras que para su inversión estimamos cerca de $500,000.00, un VAN de casi US$ 1.7 millones y una TIR de 253%, lo que será sumamente atractivo para los inversionistas que involucraremos a lo largo del proyecto. / In 2017, the insurance and non-life insurance industry in Peru billed close to 11,327 million Soles, 0.6% more than the previous year (Superintendencia de Banca y Seguros, 2016); and it permeated through the GDP in a 1.6%. This scenario shows the wide potential of the industry to continue growing and to keep offering products of individual and massive coverage (Equilibrium, 2018) if we compare it with other markets of the globe. The industry is based in a distribution network of brokers, which is mainly composed of sole proprietorships or family enterprises based in personal commercial efforts, in which the direct or indirect relationship of the owner determines the action scope of the company. However, as their tasks are mainly attended by humans and in physical printed formats, numerous mistakes can occur during the sales cycle. In order to improve the productivity of these enterprises, we propose the creation of Previsor, an Integrated Management System which will allow the insurance brokers to access to their clients’ information in a fast, continuous, and efficient way. The system can be accessed from any device connected to the internet, which will help the brokers to increase their crossed sales and to manage their policy emissions. We estimate that our service will have a monthly payment of US$ 150.00, an investment of $500,000.00 approximately, an NPV of almost US $ 1.7 million, and an IRR of 253%. These are estimations that can make our project a very attractive opportunity for any future investors. / Trabajo de investigación

Made available in DSpace on 2014-06-11T19:22:34Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-08-23Bitstream added on 2014-06-13T20:48:01Z : No. of bitstreams: 1 souza_mas_me_bauru.pdf: 1718716 bytes, checksum: 06558a2073d16192fb7eaf1e9f95ca28 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Este trabalho visa a investigação e implementação de métodos Primal - Dual Previsor-Corretor de Pontos Interiores com a estratégia de busca unidimensional, e a aplicação destes em problemas de Despacho Econômico e Ambiental. Objetiva-se utilizar estes métodos para determinar soluções aproximadas e consistentes dos problemas causados citados, que forneçam a solução de minimização dos custos dos combustíveis empregados na geração termoelétrica de energia, otimizando um processo de alocação da demanda de energia elétrica entre as unidades geradoras disponíveis, de tal forma que as restrições operacionais sejam atendidas e que o custo de geração é minimizado. Pretende-se também, analisar o problema de Despacho Ambiental com um objetivo único quando se acopla a este o Problema de Despacho Econômico e busca-se, simultaneamente, a minimização dos custos de geração e a redução da emissão de poluentes na natureza. Os métodos foram implementados, testados em Problemas de Despacho Econômico e Ambiental, e o seu desempenho foi comparado com outros métodos já utilizados, cujos resultados são encontrados na literatura / This work aims the investigation and implementation of Primal-Dual Predictor-Corrector interior points methods, with the strategy of one-dimensional search, and its application in Economic and Environmental Dispatch Problems. It pretends to use these methods to determine approximate and consistent solutions of the mentioned problems, that provide the solution to minimize the fuel costs used in thermoelectric power generation, optimizing an allocations process of eletric power demand among available generation units, such that the operational constraints are attended and that generation cost is minimized. It too pretends to analyze the Environmental Dispatch Problem with the one objective when it is joined with the Dispatch Problems and it searchs, simultaneously, the minimization of the generation costs and the reduction of emission of the polluants in the nature. The methods were implemented, tested on the Economic and Environemental Dispatch Problems and its performance was compared with others method currently used, whose results are found in the literature