The subject of this diploma thesis is the usage of elements of political marketing in the Czech presidential campaign 2012/2013. The theoretical part of the thesis is focused on the general development of political communication and election campaigns, the principles considering the performing of political marketing, the basic formulas of voters' decision-making and models of coordinated behavior of the electorate and political representatives depending on the strategic effects of electoral systems. In a subsequent analysis of the election campaigns of selected presidential candidates - Miloš Zeman, Karel Schwarzenberg, Jan Fischer and Jiří Dienstbier - is monitored, how and under what circumstances the advancement of political marketing is applied, whether the candidates and their election team incorporate the assumed strategic effects of the election system into the planning process and implementation of election campaigns, hence if and how the campaign considers the voters' experienced ideas about the head of the state.

The thesis identifies and further examines the role of propaganda in the Russian-Ukrainian conflict, more specifically in the period around the annexation of the Crimean peninsula by the Russian Federation in March 2014. Critical discourse analysis is employed in order to analyse selected speeches of the President of the Russian Federation, Vladimir Putin, and the President of the United States of America, Barack Obama, relevant to the topic and in the period under investigation. The first chapter introduces a theoretical framework on propaganda in international relations, its definition, history and research. The methodology is described in detail in the second chapter. The historical context of the conflict is provided at the beginning of the empirical part of the thesis closely followed by a detailed analysis of the selected speeches. The findings support the prediction that there is a presence of propaganda identified within the speeches of both political leaders, thus in the conflict itself, and offer valuable insights into the hidden meanings and possible motives behind its use. The study advances our understanding of the phenomenon and helps us to expose and confront propaganda further.

Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...

This thesis deals with humour on Facebook, I examine the themes and practices of humorous posts that are related to the direct election of the President of the Czech Republic,in particular to the two candidates who got into the second round of presidential elections, Karel Schwarzenberg and Miloš Zeman. In the theoretical part I introduce humour from a theoretical point of view. I identify three central theories, types of jokes and function of laugh. In subsequent chapters I define the basic assumptions that lead to the involvement of fans in the creation of online posts, which can circulate through social networks. I present new tools in online political marketing and summarize the basic topics of the official campaigns of both candidates. In the practical part I analyze, using the grounded theory, how and why Facebook users worked with humour in posts which respond to the presidential election. The material which was searched, can be described as illustrated jokes, photos with or without text, collages, comics or cartoons from official and unofficial Facebook pages of both candidates. The research showed that humour had primarily negative role during the campaign. Humour was a tool to defame and ridicule the candidate, jokes showed his shortcomings. It also warned voters what could happen in the...

The thesis aims to discuss a theoretical framework of the U. S. congressional midterm elections and specify their fundamental funtions and importance. The thesis analyses the transformation of midterm elections as well as their effects on the political system with a special focus on the period 1990-2008. Following the analysis of particular midterm elections, it concludes that some of the theoretical premises need to be revised.

This diploma thesis focuses on constitutional conventions in the Czech Republic. Its aim is to analyze their role in the Czech constitutional system. The work focuses on five areas where the influence of constitutional customs is often spoken. Priority is given to exploring the places where several constitutional institutions are interwoven because it is precisely on them that the power of constitutional conventions is best documented. It focuses in particular on how the practices have been observed in the past and how other constitutional actors have responded. The thesis examines the influence of introducing the direct election of the president to constitutional conventions. A directly elected president may feel more legitimate, and in order to gain a stronger position for himself, he may tend to violate some constitutional conventions or try to introduce new ones. As a result, the finding that the Czech constitution is still a relatively new document and that there was not enough time to fully establish most of the constitutional conventions. However, some constitutional conventions are already becoming an integral part of the constitutional order, whose strength will be decided by the following years. If the constitutional actors - and especially the directly elected presidents - will continue to...

The Diploma Thesis is based on the Case study of the direct election of the President of the Czech Republic. Due to this Case study it examines expertise of the Czech political parties. Is there any expertise in political parties represented in the Parliament of the Czech Republic? Why analytical capacities have (or not have) influence on policy decisions? In theoretical concept including democracy, policy work, expert capacities, elections etc. the Thesis examines the relationship between the expertise of political parties and enactment of the direct presidential elections.

This diploma thesis analyses the debates of the two candidates who passed to the second round of the Czech direct presidential election in 2013. Primarily focuses on the debates in the public service media - Czech Television and Czech Radio. To put into context the whole campaign will briefly examine the debates on commercial TV stations as well. The thesis applies content analysis as the methodology. It measures how often both candidates (Miloš Zeman and Karel Schwarzenberg) mentioned their officially declared programme theses in a total of six debates on television and radio. The campaign is also presented more broadly in order to put the analysis into a wider context. Only programmes officially designated will be considered for the analysis so as to secure its accuracy. A quantitative analysis of the content will be applied in order to measure the frequency of programme theses in the debates researched. The principal goal of the thesis is to confirm or disconfirm the hypothesis that programme theses do not play such an important role in a political campaign in general, nor in candidate debates. I focus on the aspect of how different debates were and in which type of media presidential candidates presented the higher number of their programme theses.

This diploma thesis attends to personnel "purge" in the field of public administration in Czechoslovakia after World War II in a broader context. "The purge" of civil servants is presented in the context of the overall development of the Czechoslovak Republic in the period 1945 -1948 and with the general requests of the postwar "purge". The attention is paid to the status of civil servants, particularly in the Protectorate of Bohemia and Moravia and in the postwar period. The next part of this thesis is focused on the activity of the purgatory commissions, which operated on the basis of the Decree of the President. In the selected ministries is performed the analysis and the comparison of the model cases of "purge" of the civil servants.

Primary aim of this thesis is to describe the effects of direct elections on the nature of the political regime in the Czech Republic. Specifically, author focus on the distinctive attributes of various forms of government, which are then applied to the current state regime in the Czech Republic after the introduction of direct presidential elections and whether it effectively means a transition from parliamentary to semi-presidential regime. Historical analysis of the presidential office in the Czech countries describes the phenomenon of its extraordinary role and respectability, which is reflected in the contemporary political realities and have a major influence on the functioning of the state. Theoretical analysis deals with impacts introduction of the direct presidential election had on the constitutional order of the Czech Republic and disproves various arguments, which once lead to its legislative implementation. Using a descriptive analysis of the behaviour of the first directly elected president Miloš Zeman, author tries to unveil actual jurisdictional disputes between him and other elements of power. The result is a detailed description of the existing cooperation between individual people and institutions of power within the regime and its final character assessment accompanied by...