The diploma thesis focuses on the relationship between stock market indexes and real gross domestic product (economy output). There is valuated the research question: Are stock market indexes able to predict real gross domestic product development? In this thesis the correlation analysis methods and Granger causality tests are used. The diploma thesis includes literature overview and results of related empirical studies. This empirical study analyses historical data of stock market indixes nad GDP from Czech republic, Germany, Japan, Poland, the United Kingdom, the United States of America, Eurozone and European Union.

Dubová, M. Impacts of the present economic situation on companies operating in the construction sector. Diploma thesis. Brno, 2015. This diploma thesis deals with the effects of the present economic situation on companies operating in the construction sector in the Czech Republic. Thesis is focused on the period from 2004 to 2014. The aim of the thesis is at first analyse the sector with the aid of PEST method and identifying the macro factors that may affect the sector. As next is evaluated the present situation in the sector with the aid of basic building indicators and after that are tested dependencies between economic indicators and building industry. The analysis refers of the number of construction contracts, the number of building permits, the number of employed in construction and others. In the following part of thesis is evaluated the situation of selected companies operating in the sector on the basis of profit and economic value added.

This diploma thesis deals with the theme of fiscal policy and its importance on Czech economy from 2005 to 2015. In some parts, according to data availability, the author is trying to bring the latest information from year 2016 and predict the development of the economy in the near future. The thesis is divided into two parts, theoretical and practical part. The theoretical part is focused more broadly on economic policy, formulates its wearers, determines its goals and tools, which are used for achieving the goals. It distinguishes between different types of economic policy. In the next chapter the phases, types and causes of the economic cycle are defined. The implementation of economic policies from two different points of view is also clarified. In the following chapter the author focuses on the main topic of fiscal policy and analogically defines its objectives, instruments and types. Subsequently, the budgetary system of the Czech Republic is analyzed. Separate chapter is devoted to the state budget. The main revenues, expenditures and overall balance are described. Lastly, the process of drawing up the state budget is explained in detail. The analytical part follows the development of macroeconomic indicators such as gross domestic product, inflation and unemployment in the Czech Republic in the previously mentioned period. Then the development and structure of revenues and expenditures of the state budget are analyzed. Based on the final balance, a resolution for the problematics of Czech state debt is solved. In each chapter of the practical part is an attempt to analyse fiscal policy and its importance on certain developments. The results are compared with selected countries of EU 28.

This thesis deals with the financial crisis and specifically analyze the impact on the Czech economy. The work is divided into two parts - theoretical part and self analysis. Each part is divided further into two parts. The first part deals with the theory of macroeconomic indicators that describe the performance of the national economy. Described here is the gross domestic product, inflation, employment and unemployment, further indebtedness, foreign trade and balance of payments. The second part deals with the theory of the business cycle, its different types and phases. The end of the theoretical part is devoted to the definition of the word crisis, its historical development and, ultimately, the notion of financial crisis. Own part of the thesis is dedicated to the financial crisis that hit the world in 2008. The first half own work is concerned with the emergence of the crisis in the United States and its gradual relocation to Europe The second part is devoted to the economy of the Czech Republic. Individual performance indicators of the national economy are analyzed in detail and to better illustrate the use of graphs and tables.

This diploma thesis, which is named "Economic Performance of the V4 Group" deals with the analysis of the performance the Visegrad Group's economics and its following comparison. In the theoretical part of this thesis is in the first place defined comparative economics and system of the national accounts, where are defined the indicators of economic performance, too. This part of the thesis deals farther with the theory of economic cycle and economic growth. In the practical part of this thesis is in the first place characterized the Visegrad group. Subsequently are presented the members countries and performed analysis of their economic performance in the year 2005 - 2014 by the indicators which are gross domestic product, gross national income and human development index. The last chapter of the practical part concerns the comparison of the economic performance of the individual states and the results are summarized in the conclusion of this thesis.

The aim of the thesis is to find differences in perception and knowledge of sportswear brands, and the purchase behaviour process of sportswear based on the purpose of purchase (sporting activities, leisure or daily wear), and then to recommend steps for a successful brand building to Czech manufacturers of sportswear. The theoretical part of the work, which is based on analysis and synthesis of secondary data sources, quotes and comparisons of the opinions presented by various authors, characterizes marketing management, its tools, brand, and costumer purchase behaviour. The practical part of this thesis consists of an analysis of secondary data dealing with brand policy of selected sportswear brands (Nike, Adidas, Puma, Alpine Pro, Hannah, Husky) and primary data collected via questionnaire. Based on the results of the research, conclusion and recommendation were formulated. The recommendation comprises of systematic work on creating brand identity, identification elements and active communication of values that a brand brings to current and potential customers. To focus on a segment of active sportsmen, which currently do not have a favourite sportswear brand is also recommended. The successful acquisition of this segment enables a creation of a relatively large base of loyal customers.

This diploma thesis deals with problems of farmers´ markets. The Consumers still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products. The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops. The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.

The diploma thesis is focusing on the topic of the regional product with the aiming on the regional food and gastro-tourism as a modern trend that can lead to the development of the tourism and regional development. The main goal of the diploma thesis is to show the importance of the regional product on the regional development of the Poděbrady region with the focus on the gastro-tourism that is developing in the recent years in the Czech Republic. On the basis of the quantitative research and the qualitative research, the thesis is finding out how the Poděbrady region stands from the point of view of the regional product, how the Poděbrady region supports the regional production, what its current status is, whether there are any regional feed in the Poděbrady region that should be local attraction for tourists, and what the attitudes of the respondents to regional production are. The questioning was realized by the questionnaire (quantitative research) and by interviews (qualitative research). The diploma thesis points out that the gastro-tourism usage for the regional development is very limited and it remains out of the interest of the regional representatives. The differentiation of regional activities is the way of fulfilling the capacity and ensuring the better probability of the faster development.

This graduation theses concerned with creation of human resource branding. The teoretical part is based on the general plane of this theme, given notion and context focused on the importace. The human resource branding was in past a overlooked branch in the company s strategy, which is now increasingly used for the development of companies. While processing was drawn from professional Czech and foreign literature. On the issue was seen both in terms of personnel management in the field of employer branding focuses on current and potential future employees. Correspondingly, a stable position in the labor market. The second is the strategic management and marketing, where it is mostly about brand perception among consumers and company, linking brand and man in the organization. Mention is also beneficial use of advertising in brand building. Practical part of theses is oriented to Goodmills Česko s.r.o. company. The aim of this thesis is to define an effective employer branding strategy for the mentioned organization. When processing the issue to take into account several factors, mainly the issue of marginalization of employer branding by Czech companies that use outdated and mostly already outdated tools, which do not help to improve their competitiveness in the labor market. To determine the current status questionnaire survey was used both by staff and by management. Furthermore, a survey was conducted in the vicinity of society, as seen in the labor market and potential employees.

This diploma thesis presents theoretical knowledge of entrepreneurship and innovation in services, including the theoretical basis of implementation of franchising. The studied subject of the thesis is the franchising system EXPRESKA which focuses on fitness services for women and selling of franchising licence. The thesis examines the external environment of the studied system using the STEP analysis and the analysis of competition in the industry. Rentability of the system is then validated through financial analysis. For the purpose of examination of the internal environment in the primary inquiry, the author of the thesis uses questionnaire and the method of mystery shopping. Based on the evaluation of the primary inquiry and the analysis of the external and the internal environments of the examined system, the author elaborated a proposal to differentiate the product for the system, namely a product innovation of functional training.