Thesis (M.S.)--Kutztown University of Pennsylvania, 2009. / Source: Masters Abstracts International, Volume: 47-05, page: 2456. Adviser: Joseph Chuk. Includes bibliographical references (p. 78-80)

Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. What we want to achieve with this study is to find outwhich promotional product is the best in general and in specific industries. We will explorethe power of promotional items and how to achieve the best results when it comes to savingtime and money. Theoretical framework: The theoretical framework includes theories regarding whatcompanies need to consider when choosing to use promotional products. The theories whichare used are based to on the four hypotheses which we have chosen to analyze. Methodology and Method: This dissertation is a quantitative study with a deductive andextensive approach. Empirical framework: The empirical framework present findings and statistics of theresearch. Analysis: The four hypotheses are analyzed and critical examined. Conclusion: If companies learn how use promotional products they will gain a greatadvantage on the market. The type of the industry is of great importance when it comes tochoosing the right promotional products.

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<p>Background</p><p>Promotional techniques are used to make prospective customers aware of products, to</p><p>whet their appetites, and stimulate demand; they also provide information to help</p><p>customers decide. In the promotional process the selection and the use of the tools is</p><p>crucial. Nowadays the tourism industry is extremely challenging. Tourism has evolved</p><p>during the latter half of the 20th century from a marginal and locally significant activity to</p><p>a widely dispersed economic giant. Many aspects of tourism promotion have been</p><p>developed these last years to attract new customers.</p><p>Purpose</p><p>The purpose of this study is to outline and analyse the use and the construction of three</p><p>promotional tools (advertising, Public Relations, printed materials), and find out their goals. These three promotional tools are represented by TV commercials, press releases and brochure.</p><p>Method</p><p>This study was conducted using the case study method. It is based on primary data. These data are coming from a questionnaire, from the internet and from one printed material. The applied theoretical frames of references are about the use and goals of the three promotional tools and also about models for the analysis of the construction of the latter.</p><p>Conclusion</p><p>By answering the research questions this thesis presents first the comparison results</p><p>between the frames and the data concerning the use of the three promotional tools. Then</p><p>the main aspects of the construction of the tools are showed. And finally their goals</p><p>coming from the frames and the data are presented and compared.</p>

Background Promotional techniques are used to make prospective customers aware of products, to whet their appetites, and stimulate demand; they also provide information to help customers decide. In the promotional process the selection and the use of the tools is crucial. Nowadays the tourism industry is extremely challenging. Tourism has evolved during the latter half of the 20th century from a marginal and locally significant activity to a widely dispersed economic giant. Many aspects of tourism promotion have been developed these last years to attract new customers. Purpose The purpose of this study is to outline and analyse the use and the construction of three promotional tools (advertising, Public Relations, printed materials), and find out their goals. These three promotional tools are represented by TV commercials, press releases and brochure. Method This study was conducted using the case study method. It is based on primary data. These data are coming from a questionnaire, from the internet and from one printed material. The applied theoretical frames of references are about the use and goals of the three promotional tools and also about models for the analysis of the construction of the latter. Conclusion By answering the research questions this thesis presents first the comparison results between the frames and the data concerning the use of the three promotional tools. Then the main aspects of the construction of the tools are showed. And finally their goals coming from the frames and the data are presented and compared.

The process of modernisation has created tension and confusion in selfidentity in spite of its various new opportunities. This impact of modernity is more intense in a non-western society. Korea is experiencing a unique pattern of the dynamics and dilemmas modernity has presented. Korean women are experiencing clashes between modernity and tradition, capitalism and Confucianism, and Western and Korean cultural values. The gap created from these tensions is widely mediated by the logic of consumerism. This process is clearly revealed in women's values and attitudes towards food and eating. Although rapid economic development and social changes have considerably modified people's eating habits, women's roles and expectations in regard to food and eating are much more ambiguous and confusing than in the past. Korean advertising displays sharp contradictions of these aspects. While advertising reflects and actively reshapes the prevailing images of women, women constantly reconstitute their identities by selecting, rejecting and negotiating with the public messages in their everyday lives. This thesis aims to examine the changing female identities in contemporary Korea in the process of modernisation and Westernisation by exploring the tensions and contradictions in regard to women's values and attitudes towards food and eating, through the examination of the representations of Korean advertising and women's everyday experiences and negotiations.

Thesis (Ph. D.)--Florida State University, 2005. / Dr. Michael Mondello, Florida State University, College of Education, Dept. of Sport Management, Recreation Management, and Physical Education. Title and description from dissertation home page (viewed June 10, 2005). Document formatted into pages; contains viii, 96 pages. Includes bibliographical references.

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Temporary price reductions (sales) as a means of promotion have become an increasingly important tool in the marketing mix of food retailers around the world. This paper investigates the retailers' pricing strategy by explicitly accounting for the multi-product nature of retailing. We find that retailers systematically adjust the breadth and depth of sales over time and they respond aggressively to their rivals' promotional activities. Finally, the breadth and depth of sales are found to be substitutes in the set of the available strategies to increase the store traffic. (authors' abstract)

Turizmas viena perspektyviausių ir dinamiškiausių ekonomikos šakų pasaulyje. Turizmo įmonėms svarbu užmegzti naujus ryšius su vartotojais, skleisti informaciją apie paslaugas ir skatinti jas įsigyti, tam naudojant rėmimo veiksmų kompleksą. Darbo problema: kaip ir kokie rėmimo veiksmai naudojami turizmo įmonėse? Darbo objektas – turizmo įmonių rėmimo veiksmai. Darbo tikslas – įvertinti Kauno turizmo įmonių rėmimo veiksmus. Darbo uždaviniai: 1. Apibūdinti rėmimo veiksmus bei jų vertinimą turizmo įmonėse teoriniu aspektu. 2. Atskleisti rėmimo veiksmų taikymo specifiką turizmo įmonėse. 3. Nustatyti turizmo įmonių taikomų rėmimo veiksmų stipriąsias ir silpnąsias puses. Tyrimo metodai: 1. Mokslinės literatūros analizė. 2. Interviu (pusiau struktūruotas). 3. Kokybinė turinio (content) analizė. 4. Statistinė duomenų analizė. Išvados ir pasiūlymai. Naudojant teorinę medžiagą buvo atskleista rėmimo komplekso sudarymo ypatumai turizmo įmonėse, išsiaiškinta pardavimo skatinimo, reklamos, viešųjų ryšių/populiarinimo ir asmeninio pardavimo vertinimo aspektai turizmo įmonėse, taip pat išsiaiškinta turizmo įmonių taikomų rėmimo veiksmų stipriosios pusės: profesionalus aptarnavimas, kainos ir kokybės santykis, darbuotojų kompetencija ir tobulinimąsis, atsižvelgimas į vartotojų norus, poreikius ir pageidavimus, konfidencialumas, informacijos suteikimas, naujiausios tendencijos, o silpnosios pusės – yra konkurentai, marketingas, nepakankama komunikacijos kokybė, paslaugos neapčiuopiamumas... [toliau žr. visą tekstą] / Tourism is one of the most perspective and dinamic branches of economics in the world. It is important for tourist agencies to get in touch with new customers, to spread information about their service and motivate the customers choose it by using a complex of promotional actions. The problem of the research: how and what promotional actions are being used in tourist agencies? The object of the research: promotional actions of tourist agencies. The aim of the research: to evaluate the promotional actions of tourist agencies of Kaunas. The tasks of the research: 1. To describe the promotional actions and their evaluation in tourist agencies in theoretical aspect. 2. To reveal the specification of application of promotional actions in tourist agencies. 3. To find the strengths and weaknesses of promotional actions applied in tourist agencies. The methods of research: 1. Analysis of scientific literature. 2. Interview (semi-structural). 3. Qualitative analysis of content. 4. Statistical evaluation of the data. Organization: There are 3 sections, 68 pages, 5 tables, 31 figures, 48 sources of literature and 2 appendixes. Conclusions and suggestions. With the usage of theoretical material the peculiarities of creation of complex in tourism agencies were revealed; the aspects of evaluation of sales promotion, advertising, populiarization of public relations and personal selling were explained; the strengths of promotional actions held by tourist agencies were also explained... [to full text]