Global ETD Search

1	Development and implementation of a state-wide localized public service campaign for the Kansas Army National Guard: a case study Frank, Ronald Edward. January 1979 (has links) Call number: LD2668 .T4 1979 F72 / Master of Science Publicity--Case studies. Radio in publicity--Case studies. Masters theses
2	Integrated marketing communication at Unisa : an evaluation of its publicity Scriven, Theresea Charmaine 06 1900 (has links) This study is a qualitative evaluation of generated and nongenerated publicity using Unisa as a case study over a period of six months. The qualitative data were quantified through the use of content analysis. The study takes as its point of departure the importance of an integrated marketing communication approach. It indicates how an integrated marketing communication approach can secure that an organisation's publicity efforts contribute effectively to its marketing objectives. In addition, it indicates that an organisation can also deal with nongenerated, negative publicity much more effectively within such an approach. This study establishes that because Unisa did not adopt an integrated marketing communication approach, it had a detrimental effect on its efforts to generate publicity as well as on its efforts to deal with negative publicity. These findings are discussed in terms of specific criteria for generated and nongenerated publicity within an integrated marketing communication approach. / Communication Science / M. A. (Communication) Marketing Marketing communication Marketing communication tools Integrated marketing communication (IMC) Publicity as part of public relations Generated publicity Nongenerated publicity Media release 659.1937868227 University of South Africa Publicity -- Case studies
3	Integrated marketing communication at Unisa : an evaluation of its publicity Scriven, Theresea Charmaine 06 1900 (has links) This study is a qualitative evaluation of generated and nongenerated publicity using Unisa as a case study over a period of six months. The qualitative data were quantified through the use of content analysis. The study takes as its point of departure the importance of an integrated marketing communication approach. It indicates how an integrated marketing communication approach can secure that an organisation's publicity efforts contribute effectively to its marketing objectives. In addition, it indicates that an organisation can also deal with nongenerated, negative publicity much more effectively within such an approach. This study establishes that because Unisa did not adopt an integrated marketing communication approach, it had a detrimental effect on its efforts to generate publicity as well as on its efforts to deal with negative publicity. These findings are discussed in terms of specific criteria for generated and nongenerated publicity within an integrated marketing communication approach. / Communication Science / M. A. (Communication) Marketing Marketing communication Marketing communication tools Integrated marketing communication (IMC) Publicity as part of public relations Generated publicity Nongenerated publicity Media release 659.1937868227 University of South Africa Publicity -- Case studies
4	Public relations plan for nonprofit organization: Tzu Chi Foundation Chou, I-Ling 01 January 2003 (has links) This project was designed to develop a public relations plan to increase awareness in Southern California of the Tzu Chi Foundation, a non-profit organization that is based in Taiwan. Hendrix Jerry A Public Relations Cases Third Edition Southern Public relations -- California Southern Buddhism -- Social aspects -- California Southern Nonprofit organizations -- California Southern Strategic planning -- United States Southern Charity organization -- Taiwan Publicity -- Case studies Fund raising Charities Marketing

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