This thesis presents the personality of Michael Kácha, anarchist editor and publisher. Biographical sketch shows not only his editorial activity and journalism (for instance in journals Práce, Zádruha, Mladý průkopník, Klíčení) and his work as a publisher (Družstvo Kniha, Kacha Verlag), but pays attention also to his activities within workers' and anarchist, respectively anarcho-communist organizations, which is inextricably connected with his literary activity. A bibliography of texts of Michael Kácha and a list of books published with his participation is the part of this thesis.

This thesis examines the continuing growth of the House of Murray during the 1820s-1840s. Prior to the 1820s, Murray had enjoyed massive success with the publications of the work of Lord Byron, whose celebrity, and the profits generated, contributed significantly to the House’s prestigious reputation. Murray’s move from Fleet Street to Albemarle Street in 1812 also signified the House’s shift from bookselling to publishing, which enabled Murray to attract an increasing number of high-profile names from the worlds of literature, travel and exploration, the sciences, and politics. Murray’s drawing-room at Albemarle Street became renowned throughout the trade for its gentlemanly gatherings, comprising of the luminaries of the day. The four chapters of this thesis explore how Murray (re)established the House identity in different markets during the 1820s-1840s, as the Romantic epoch diffused into an increasingly commercialised era, with new production methods, an expanding marketplace, and increasing competition. Chapter One considers Murray’s use of the drawing room at Albemarle Street to construct a House identity amongst selected members of his inner circle. It also looks at the importance of the Byronic legacy to the House and the means by which Murray sought to protect it. Chapter Two engages with the contrasting side of the House, namely the ‘cheap’ publications, which Murray published in response to the growth of this market in the late-1820s and early-1830s. During this time Murray used some of his well-established assets, such as Byron, Crabbe and the Quarterly Review, to retain the prestige of the House, while attempting to reach new readers within the burgeoning middle class. Chapter Three examines Murray’s correspondence with some of his female authors to consider how the House responded to authors of both genders, and, with reference to ongoing scholarship regarding ‘women’s writing’, questions the veracity of a gender-centric approach when applied to the study of archival materials; the chapter’s findings suggest that both Murray’s male and female authors were treated similarly. The final chapter explores how Murray strove to retain control over the House’s reputation as international trading possibilities developed. The roots of the 'Handbooks' and the 'Colonial and Home Library' are also traced back further than has previously been considered, and read within the context of the ongoing re-branding of Byron discussed in Chapters One and Two. The House’s literary figures, and the Quarterly Review, were used by Murray in the 1840s to promote the values and prestige of the House in America, Europe and the Colonies. This thesis offers much previously unpublished archival material from the John Murray Archive at the National Library of Scotland. It builds upon previous scholarship on John Murray and seeks to contextualise some of these lines of enquiry through providing a sustained study of the House during the 1820s-1840s. It uses quantitative analysis, where possible, to provide further grounding for some of its claims, and situates the findings within the growing body of research in this area. It is the underlying aim of this thesis to foreground the House’s shift from the ‘Romanticism’ of the early-nineteenth century towards the ‘commercialism’ of the mid-nineteenth century, whilst serving as a point of reference for further scholarship on the John Murray Archive during this time period.

This diploma thesis deals with the investigation of knowledge of products of nature of primary school pupils in the form of didactic tests. An important part of this diploma thesis is an analysis of appropriate schoolbooks of the Alter publishing house. This analysis works with usage of botanical and animal taxons in individual thematic complexes. Main conclusions of this investigation serve to the creation of an image how primary school pupils know this subject matter and how it is described in the corresponding schoolbooks of the Alter publishing house. ?This diploma thesis was solid within the scope of the project GA JU č. 065/2010/S.? Diploma thesis supervizor: Mgr. Jan Petr, PhD. Biology Department

This thesis is finding through the didactic test a knowledge of selected of products of nature in the group of pupils of the fifth year of the primary school. One part of the thesis is an analysis of a number of textbooks of biology and general science published by Fortuna publisher. The thesis was solved within the project No. GA JU 065/2010/S. Supervisor: Mgr. Jan Petr, Ph.D. Department of Biology

This diploma thesis deals with the current position of young adult literature it the Czech book market. Young adult literature is primarily intended for teenage readers and captures topics that are close to this age group. The aim of the thesis is to find out, how is this kind of literature published in Czech media system. This text also acquaint closer with the term the young adult literature. For this reason, the first part of the work deals with the definition of young adult literature and the presentation of common genres, as well as the brief history and its influence on adolescents. Through interviews with the representatives from the three selected publishers that publish the young adult titles, we have found out which place this literary sector occupies in the Czech book market. The main achievement we have learned is the fact that although the young adult is a relatively new term for the Czech environment, even in the few years that we have encountered, it has become a relatively well-established concept. Young people choose titles with lighter motives, but books that solve more demanding themes are often searched by readers in the long term for several years after their release. Even though the number of Czech young adult titles is still increasing, it is often translated literature....

Diploma thesis seachers into the knowledge of products of nature by pupils from the first grade of elementary school. Pupils knowledge was verified by didactic test. An analysis of school books from Scientia publishing house with a view to a quantity and spectrum of organisms is a part of the diploma thesis. This diploma thesis was solved within the scope of the project GA JU č. 065/2010/S.

The object of this diploma thesis is the evaluation of job satisfaction within the company Nakladatelství Fraus, s. r. o. The aim is to analyse the job satisfaction of the employees of this firm using a questionnaire and idividual interviews and according to the outcomes found to suggest recommendation to make this situation better. The diploma thesis is primary divided into two parts - a theoretical and a practical one. The theoretical part rely on literary sources and explains basic terms such as motivation, its sources and tools or the atributes of job satisfaction. The theoretical part includes the characteristics of the company Nakladatelství Fraus, s. r. o., individual interviews and the evaluation of the questionnaire. The final part pays attention to the suggested recommendations, how to improve the current situation of job satisfaction or dissatisfaction of the employees of the company.

The scope of this work is to realize a good business plan of a Czech-Italian publishing house of a children's book that could demonstrate the success and viability of the project. In the theoretical base, the structure of a business plan and the content of its single parts will be analyzed. In the practical application, the specifics of a publishing business and book market will be described. Afterwards a concrete business plan including in particular the analysis of company environment, marketing plan, implementation plan and financial plan will be created. In the end the risks will be evaluated.

The diploma thesis entitled Profile of the Paseka publishing house and its media image (1990-2018) aims to capture the image of the Paseka publishing house, which was founded by Ladislav Horáček more than thirty years ago and which has its firm place on the Czech book market. The first part of the thesis aims to acquaint the reader with the basic concepts and introduce him to the circumstances of the Paseka publishing house. Furthermore, this section describes the initial years of the publishing house, as well as projects and personalities that are inextricably linked with Paseka. The second part focuses mainly on the editorial policy of Paseky, which developed together with those who had just worked as the director of the publishing house. The third part of the work is focused on the current Paseka. Part of this chapter is acquaintance with the current editorial policy, important authors, publications and collaborators, but also with how the publishing house communicates with its readers. Finally, the final, practical part presents a quantitative analysis of selected media, which reported on Paseka in the period after the death of its founder Ladislav Horáček, ie between August 2015 and the end of 2019.

Thesis is focused on research into cultural institution. It is not only theoretical; it takes an interest in concrete institution, the former SNKLHU publishing company, in certain historical period of the years 1953-1960. It is based on research into the rules established by the policy of the Communist Party to control economy and society. It points out how one of the most important cultural institutions of the second half of the last century in Czechoslovakia under these rules implemented the job of publishing books. How this institution fulfilled tasks resulting form the cultural politics motivated by the communist ideology and subordinated its management and editorial policy to it.