The master's thesis Čin magazine in 1929 - 1939 deals with the cultural-political magazine Čin, which was issued in Prague in between the world wars. This left-wing and democratically orientated weekly, later a fortnightly, magazine focused on current cultural and public issues within former Czechoslovakia. The thesis aims to provide a thorough profile of what was an important and distinctive periodical in its time. Firstly, the thesis deals with outlining the notion of the magazine within the mass media, further on it describes the characteristics of the media landscape in the period of the first and second republic, where the printed media and their related area of problems are dealt with in detail. A subchapter on the cultural and political standing of Czechoslovakia in the 20s and 30s of the 20th century is also included, the focus is also on the position of the Čin magazine in the array of magazines of that time. The ensuing parts of the thesis already deal with the periodical itself, firstly in the period from 1929 to 1936, when the magazine was under the leadership of Marie Majerová, and secondly in the period of leadership of Bohumil Přikryl, that is from 1937 to 1939. These separate chapters inform about the publisher of the Čin magazine, the eponymous press and publishing cooperative of...

The Omega publishing house began its activities in 2013, when it started publishing outdated translations of classic literature, especially those that were no longer protected by copyright. This thesis analyses its activities, mostly during the 2013-2018 period: it focuses on the range of published titles and changes in the editorial approach to texts, with emphasis on classic literature. The publishing houses' activities are examined within the field of Czech publishing landscape and compared to the methods recommended in specialised literature, as well as to other publishers's activites. The thesis then presents a translation and textual analysis of three works (R. Kipling's Selected Short Stories, E. Brontë's Wuthering Heights and C. Dickens's Little Dorrit) published by Omega. A hypothesis about the overall strategy of the publishing house is then formulated based on the findings. Key words: Omega publishing house, sociology of translation, praxeology of translation, publishing policy, editorial work, translator status

The Omega publishing house began its activities in 2013, when it started publishing outdated translations of classic literature, especially those that were no longer protected by copyright. This thesis analyses its activities, mostly during the 2013-2018 period: it focuses on the range of published titles and changes in the editorial approach to texts, with emphasis on classic literature. The publishing houses' activities are examined within the field of Czech publishing landscape and compared to the methods recommended in specialised literature, as well as to other publishers's activites. The thesis then presents a translation and textual analysis of three works (R. Kipling's Selected Short Stories, E. Brontë's Wuthering Heights and C. Dickens's Little Dorrit) published by Omega. A hypothesis about the overall strategy of the publishing house is then formulated based on the findings. Key words: Omega publishing house, sociology of translation, praxeology of translation, publishing policy, editorial work, translator status

Diploma thesis focuses on the question of how kindergarten teachers choose books for preschool children, what kind of books and main factors which influence their choice, e.g. cheap books, collectors' campaigns or interactive books. The theoretical part describes the development of a preschool child with respect to the reading, literary genres and types of books suitable for preschool children. It also points out publishing houses that publish children's books, awards for high-quality children's literature, and, last but not least, the media which influence the selection of books. It also explains the importance of support and development of reading literacy for a pre-school child. The aim of this work was to describe the process of selection of children's literature by kindergarten teachers and to find out main factors influencing this selection. After studying the literature, a questionnaire on 31 items for kindergarten teachers was created in the practical part. It was filled in by 129 respondents. By evaluation of this questionnaire i answered 14 hypotheses. It has been confirmed that university-educated teachers choose awarded books more than teachers without university education. For the teachers the most important feature from the options offered is high-quality text of the book. They also...

This Master Thesis is about Meander publishing house and media reflection of three choosen titles from edition Blue Elephant. Theoretical part of this thesis introduces the development of publishing houses after the fall of communism in 1989, the development of the literature for children and youth, phenomenon of bilderbuch and the change of reading habits and reader's environment. The analytical part introduces the Meander publishing house and its edition Blue Elephant. Key artist for this edition is Petr Nikl, who is Meander's court artist as well. The analysis of media was performed on titles Záhádky by Petr Nikl, Jělěňovití by Petr Nikl and The Little's Man Great Journey by Lenka Uhlířová and Jiří Stach. The analysed media are literary and cultural magazines, newspapers and digital media.

The aim of this diploma thesis is to describe the uniqueness of the Baobab publishing house books for pre-school children and to find out what is the opinion of parents and pre- school teachers on selected books from this publishing house, on their content and on their graphic design. In the theoretical part I describe and explain the basic concepts of the reading literacy. I also devote to the contemporary situation in the book market for children, especially pre- school children, mostly non-readers. I focus on a small alternative publishing house called Baobab, its book production for children in general, and on its awarded books. In the empirical part I interviewed parents (41 returned questionnaires altogether) about their awareness and opinion on the Baobab publishing house and on selected books published by Baobab, namely Jak zvířataspí (How Animals Sleep), Šmalcova ABECEDA (Šmalec's Alphabet) and Z domu a zahrady (From the House And the Garden). I also interviewed 7 pre- school teachers to find out about their awareness of the Baobab publishing house and about their opinion on the selected books. Unlike the parents, all teachers had known the publishing house. It was proved that although the publishing house was awarded several prizes for its children's books (especially for the graphic design), the...

Целью работы является исследование концептуальных особенностей книжной серии ИД «Коммерсантъ» как редакторского продукта и инструмента продвижения издательского дома в Екатеринбурге. Объектом исследования в данной работе является серия книг издательского дома «Коммерсантъ» об истории Екатеринбурга. Предметом – концептуальные особенности серии книг ИД «Коммерсантъ». Магистерская диссертация «Концептуальные особенности книжной серии ИД "Коммерсантъ" об истории Екатеринбурга» состоит из введения, двух глав, заключения, приложения и библиографического списка, включающего 74 наименования. В первой главе исследования изучены различные точки зрения на определение серийного издания, книжная серия охарактеризована как вид издания, рассмотрены особенности редакторской подготовки, выявлены основные концептуальные особенности книжной серии, а также проанализированы маркетинговые понятия издательского имиджа и бренда. На основе проведенной исследовательской работы был составлен план анализа серийных изданий. Во второй главе диссертации на основе разработанного плана проведен практический анализ эмпирического материала – книжной серии об истории Екатеринбурга издательского дома «Коммерсантъ-Урал» (далее – ИД «Коммерсантъ»). В результате практического анализа выявлены концептуальные особенности книжной серии ИД «Коммерсантъ», позволяющие выделить данную серию в особый вид серийного издания, который имеет определенные содержательные, структурные, композиционно-художественные и маркетинговые характеристики. Было выявлено, что серия книг как редакторский продукт может выступать инструментом формирования издательского бренда и создавать определенный имидж издательского дома. Результаты исследования могут быть использованы другими издательствами для продвижения собственного издательского бренда или разработки эксклюзивной книжной серии, а также в процессе обучения студентов бакалавриата и магистратуры по специальности «Издательское дело». / The aim of the work is to study the conceptual features of the book series of Kommersant Publishing House as an editorial product and a tool for promoting a publishing house in Yekaterinburg. The object of research in this work is a series of books by the Kommersant publishing house on the history of Yekaterinburg. The subject is the conceptual features of a series of books by Kommersant Publishing House. The master's thesis "Conceptual features of the Kommersant Publishing House book series on the history of Yekaterinburg" consists of an introduction, two chapters, a conclusion, an appendix, and a bibliographic list that includes 74 titles. In the first chapter of the study, various points of view on the definition of a serial publication are studied, the book series is characterized as a type of publication, the features of editorial training are examined, the main conceptual features of the book series are identified, and the marketing concepts of the publishing image and brand are analyzed. Based on the research work, a plan for the analysis of serial publications was compiled. In the second chapter of the dissertation, on the basis of the developed plan, a practical analysis of empirical material is carried out - a book series on the history of Yekaterinburg of the Kommersant-Ural publishing house (hereinafter - Kommersant Publishing House). As a result of practical analysis, the conceptual features of the Kommersant Publishing House book series have been identified, which make it possible to distinguish this series in a special type of serial publication, which has certain substantial, structural, compositional, artistic and marketing characteristics. It was revealed that a series of books as an editorial product can act as a tool for forming a publishing brand and create a certain image of a publishing house. The results of the study can be used by other publishers to promote their own publishing brand or to develop an exclusive book series, as well as in the process of training undergraduate and graduate students in the specialty of Publishing.

This graduation thesis is focused on the children's magazine "Mladý hlasatel", which was published by "Melantrich" publishing house during 1935-1941, and his role from September 1937 to September 1938. This thesis would like to analyse principal aspects of its history, especially its influence on readers' interest in issues of active national and state defence. The branches of this analysis are these: current news, belletristic, instructional and educational articles. It also tried to describe the relationship between "Mladý hlasatel" and the other newaspapers and magazines published by "Melantrich", to compile the c. v. of Břetislav Mencák, editor of "Mladý hlasatel". At the same time it found and rebutted many mistakes and inaccuracies, which were unknown. It essentially made visual available this otherwise hard accessible magazine. This thesis would like to be a contribution to the history of "Mladý hlasatel", and to the history of Czech children's magazines and point to the neglected problem of a children's role and potentialities during the Czechoslovak crisis 1938.

The thesis "The Novinář Publishing House Profile" deals with the establishment, structure and production of Novinář publishing house. The first part of the thesis describes the historical events and implications that preceded the creation of Novinář and that had an impact on its activity. A separate chapter refers to conditions and circumstances of publishing specialized books and periodicals for journalists, i. e. the legislature in force and authorities that made decisions regarding the establishment of publishing houses, the editorial work of organizations and the content of books and other publications. One part of the thesis deals also with the education of journalists (through courses, newly established university studies), enhancing their expertise and qualification and the quality of their work, as well as with the related need for specialized publications for journalists and other reasons that led to the creation of Novinář publishing house. The second part of the thesis describes the establishment and operation of Novinář publishing house, its organizational structure and editorial and publishing work (books, journals, other publications). The last chapter presents important people that were involved in creation and operation of the publishing house (the directors).

During the research project "The situation of literary translation in Czech society after 1945", which was initiated by the Institute of Translation studies of the Faculty of Arts of Charles University and undertaken between 2008 and 2011, nearly thirty interviews were conducted with important Czech translators of the post-war generation. This thesis follows the cited research project. It is divided into three parts. The first part presents an introduction to the methods of oral history. The second part confronts objective historical facts with subjective memory - information obtained through the conducted interviews. The third part expands the corpus with two further sets of interviews. These are introduced by a short depiction of the presented narrators and followed by an editorial note. In the summary the paper points out and evaluates the results gained by the present research, including the newly collected material.