D.Com. (Business Management) / In recent academic journals it is clear that the marketing of services is still a popular topic of research. Although not surprising, the bulk of the research centered around aspects such as marketing strategy, service quality and the difference between product and services marketing. The aspect of risk perception, particularly in the buying process of services, has received rather marginal attention from researchers and the interest in the relationship between risk perception and information acquisition has only recently been revived in the work of Murray (1991). A topic still to be resolved in academic research, is the involvement of risk perception in the buying process of industrial services. This study is primarily concerned with the relationship between risk perception and the information acquisition behaviour of buyers of industrial services in contrast to the purchase of consumer services. To make a contribution to the scientific understanding of the marketing of services, six hypotheses were proposed to be tested in an experimental setting. The hypotheses postulated selected behavioural patterns of decision maker in reaction to the independent variable of manipulated risk perception. The experimental design used, was a 2x3 repeated measures design where the independent variable was manipulated with one of five randomly assigned services in each category of a continuum of three different levels of risk perception (High, medium and low risk). The dependent variables constituted measures of source usage, source effectiveness and source confidence. The three dependent measures were operationalised by a 25-item rating scale derived from Andreason (1968) and Murray (1991)...

by Cheung Hong Keung Alfred. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 39-42). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Importance of Information Technology Purchasing --- p.1 / Information Technology Purchasing Life Cycle --- p.2 / Problems with Information Technology Purchasing --- p.3 / Scope of the Project --- p.5 / Methodologies --- p.6 / Chapter II. --- INFORMATION TECHNOLOGY PURCHASING STRATEGIES --- p.7 / Characteristics of Information Technology Industry --- p.7 / Strategic Management of Supply Chain --- p.9 / Models of Decision-Making --- p.14 / Total Cost of Ownership --- p.18 / Chapter III. --- SURVEY OF PURCHASING PRACTICES --- p.20 / Purchasing Tools and Techniques --- p.20 / Commercial Purchasing Practices --- p.21 / Government Purchasing Practices --- p.24 / Analysis of Survey --- p.28 / Chapter IV. --- CASE STUDIES --- p.30 / Purpose of Case Studies --- p.30 / Case Studies Procedure --- p.30 / Findings and Discussions --- p.31 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.34 / Conclusions --- p.34 / Recommendations --- p.36 / APPENDIX --- p.37 / BIBLIOGRAPHY --- p.39

Thesis (Ph.D.)--Wayne State University, 2001. / Adviser: Jay H. Levin. Includes bibliographical references.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1994. / Vita. Abstract. Includes bibliographical references (leaves 219-227). Also available via the Internet.

M.Com. (Business Economics) / Please refer to full text to view abstract

No description available.

by Yip Siu-wing, Gregory [and] Chan Man Hon, Eric. / Bibliography: leaf 56 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Kwan Ka-shun, Simon, Lau Chi-yin, Thomas. / Abstracts also in Chinese / Bibliography: leaves 106-107 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1983

by Cheng Kam-chiu, Stewart. / Bibliography: leaves 62-63 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1983

Thesis (M.S.)--Eastern Illinois University, 1960. / Includes bibliographical references (leaf 24).