Abstract The Winter Summer Institute in Theatre for Development (WSI) is a biennial inter university programme that integrates a number of already established methods and ideas charted by other theorists in drama and theatre. As a pedagogical approach, its generative process relies on employing techniques such as improvisation and spontaneity. This study endeavours to unpack the principles and strategies that inform the generative process of theatre - making in the WSI. It emerged from the perception that the notion of ‘theatre without script’ (Fox 1994) underpins the work of the WSI, as it offers experiential and experimentational theatre-making. ‘Rapid cognition,’ a theory concerned with the ability to think instinctively, circumventing time and logic was used as the theoretical framework. Gladwell (2005) maintains that the life experience that individuals possess has enough power to intuitively and rapidly guide them to correct understanding, without necessarily complying with the formal procedures of time and logic. Qualitative research was used, particularly phenomenology, as a research methodology involving a choice of complementary methods. Findings reveal that for ‘rapid cognition’ to manifest itself, the environment, time pressure and planning are crucial. Although ‘rapid cognition’ falls within the mode of the “right hemisphere” of the brain, evidence in the study suggests that it can be trained. The benefits of which would include a heightened awareness in decision making, thus increased appropriateness in the choices of content and form in the WSI theatre-making. The study goes further in making theorized demonstration of ‘rapid cognition’, in many ways; it offers an affirmation of the power of theatre beyond mundane entertainment.