Organizations in all industries have reached a transition point because of the rapid development of digital technology. Digitalization and AI has therefore become the driving force for transformation within today's organizations to remain competitive in the digital era. The forest industry is no exception. However, digital transformation through AI within organizations is synonymous with high complexity and the forestry industry faces unique challenges to overcome because of the industry's traditional approach and the corporate culture that comes with it. This approach creates challenges for technology to be able to take an active and leading role. Problems that can emerge with digital transformation are one of the most important topics that have been researched for a long time. But few studies have examined digital transformation through AI in the forestry industry. Against this background, the purpose of this study is to analyze the barriers that can inhibit AI-Readiness in the forest industry. To answer our research question, we have used a qualitative case study with semi-structured interviews. The semi-structured interviews are based on the framework Technological Frames which intends to examine interpretation about information technologies. The results shows that barriers that can inhibit AI-Readiness exist which can be linked to organizational culture, user experiences and IT-strategies.