published_or_final_version / Real Estate and Construction / Master / Master of Science in Real Estate and Construction Development

published_or_final_version / Real Estate and Construction / Master / Master of Science in Real Estate and Construction

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

This is an original study based on information in publicly available newspaper advertisements and other available documentary data that span a period of over 40 years on the changes in consumer preferences for housing attributes. The aim study is to evaluate Fong’s (2007) hypothesis, “The Hong Kong domestic ideal has moved from a concern for utility in 1970’s to a concern for quality and stylish living in 1990’s” using superior information. It traces the changes in advertisements by using the content analysis method and case studies. Reviewing 2,000 data sets drawn from samples of newspapers for four months out of each year for over 40 years from 1953 to 1992, it was found that the image of a flat, as created by developers, changed over time. Over the years, developers have sequentially made use of the listings of interior space, exterior space, and surrounded environments to emphasize the respective elements of an “ideal” home. These changes were well demonstrated by the real estate advertisements in Hong Kong. / published_or_final_version / Real Estate and Construction / Master / Master of Philosophy

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

by Kwok May Ling Anita. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 101-105). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / CHATPER / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- AN OVERVIEW OF THE REAL ESTATE INDUSTRY IN HONG KONG --- p.4 / A Former British Colony --- p.4 / "An Open, Free Market Economy" --- p.5 / Real Estate Development in Hong Kong --- p.5 / Land Supply --- p.6 / Government Stance --- p.8 / Property Prices --- p.9 / The Hong Kong Miracle --- p.11 / Changes in the Employment Structure --- p.11 / Hong Kong as a Servicing Center --- p.12 / Hong Kong as a Tourist Attraction --- p.13 / Property Tycoons --- p.13 / The Importance of Real Estate to the Economy --- p.14 / Chapter III --- AN OVERVIEW OF THE PRC ECONOMY --- p.17 / Open Door Policy --- p.17 / A Socialist Economy with Chinese Characteristics --- p.17 / Austerity Programme --- p.18 / Unification of the Renminbi Exchange Rate System --- p.18 / Future Development --- p.19 / Some Economic Indicators --- p.21 / Chapter IV --- AN OVERVIEW OF THE PRC REAL ESTATE BUSINESS --- p.25 / Policies Laying Down the Foundation of Real Estate / Development in China --- p.26 / Paid Use of State Land --- p.26 / Recognition of Houses as Commodities --- p.26 / Comprehensive Development Programs --- p.27 / Open Door Policy --- p.27 / Structure of the China's Real Estate Market --- p.27 / Primary Real Estate Market --- p.28 / Secondary Real Estate Market --- p.28 / Tertiary Real Estate Market --- p.29 / Commodity Housing --- p.30 / Internal Commodity Housing --- p.31 / Foreign Chinese Exchange Commodity Housing --- p.31 / External Commodity Housing --- p.31 / Stages of Development in the Real Estate Market --- p.31 / First Stage of Development - Introduction --- p.32 / Second Stage of Development - Rapid Growth --- p.35 / Third Stage of Development - Consolidation --- p.33 / Forth Stage of Development 一 Steady Growth --- p.34 / The Ninth Five-Year Plan (1996-2000) --- p.34 / Chapter V --- A COMPARISON BETWEEN THE REAL ESTATE MARKET IN HONG KONG AND CHINA --- p.37 / Land Supply --- p.37 / Property Prices --- p.38 / The Property Market Evolution --- p.39 / The Learning Process --- p.44 / Lack of a Secondary/tertiary Market --- p.45 / Legislation --- p.45 / Chapter VI --- THE CONSTRUCTION PROCESS --- p.47 / Role of a Developer --- p.47 / Property Development by Foreign Investors --- p.47 / Legal Aspects --- p.47 / A Typical Commercial Arrangement --- p.48 / Characteristics of Overseas Chinese --- p.49 / A Quick SWOT Analysis of the Overseas Chinese --- p.51 / Strengths --- p.52 / Weaknesses --- p.53 / Opportunities --- p.55 / Threats --- p.55 / Construction Costs --- p.56 / Chapter VII --- RISK ANALYSIS --- p.58 / Property Development Risks --- p.58 / Property Investment Risks --- p.59 / Operational/construction Risks --- p.60 / Availability of Financing --- p.60 / Illiquidity of Property Investments --- p.62 / Joint Venture Arrangements --- p.63 / Competition --- p.63 / Forfeiture of Land --- p.64 / Property Rights --- p.64 / Economic Risks --- p.65 / Current Dilemma --- p.65 / Oversupply --- p.66 / Substandard/inconsistent Market Behavior --- p.68 / Foreign Cash Sought to Fund Huge Infrastructure Projects --- p.69 / Asia's Currency Turmoil --- p.70 / Devaluation of Renminbi --- p.72 / Current Government Stance --- p.73 / Chapter VIII --- STRATEGIES / Functional Level Strategy --- p.76 / Preparation --- p.77 / Purchasing Land --- p.79 / Management --- p.80 / Contracting --- p.82 / Quality Control --- p.83 / Marketing --- p.85 / Financing --- p.87 / Business Level Strategy --- p.89 / Geographical Markets --- p.89 / Governmental Low-Pricing Housing Schemes --- p.90 / Target Customers --- p.91 / Service Apartment --- p.91 / Diversified Usage --- p.92 / Architecture --- p.93 / Ecology --- p.93 / Coordination between Business Strategies and Functional Strategies --- p.94 / Corporate Strategy --- p.95 / Commercial Property Management --- p.95 / Trading of Building Materials and Equipment --- p.96 / Strengthen the Strategic Relationship with Local Partners --- p.97 / Strategic Alliance with State-owned Enterprises --- p.97 / Chapter IX --- CONCLUSION --- p.99 / BIBLIOGRAPHY --- p.101 / INTERVIEWS --- p.104

published_or_final_version / Surveying / Master / Master of Science in Construction Project Management