This scientific report is based on the collaboration between our project group, the consult firm Etteplan AB and a company named Pal-Football AB. The report describes how a product development project can be executed, this with the help of theoretical models and practical approach. In this case, the product renewal project is done towards Pal- Football AB’s current product “Pal Original”. The product is a mobile training gear which is made for those who practise football. It’s main function is to bounce the ball back towards the user whom earlier kicked the ball towards the surface of the product. There are two purposes that can be identified within this product renewal project. The primary one is to deliver an improved version of Pal Original, a version which is considered to be compatible with the demands of today's market. This by improving the current concept of the product, alongside with an updated design. The result of this work will hopefully lead to the possibility of active football players to achieve their full potential, this by using the product.