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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The study of Taiwan, Japan and Korea drama production and marketing strategies

Chuang, Tun-chun 14 February 2011 (has links)
As is known to everyone, the popularity of soap drama breakthroughs the markets overseas, promoting the atmosphere of self-made soap drama indirectly. Many creators would like to join in the manufacture of soap drama, and it is believed that we can improvement the quality of the products.On the other hand, the manufacturing companines and the operators should make the integrated-strategy of production and marketing. To reform the development of Taiwan soap drama, first of all, we must enrich the quality and output of it, enhance the concept of integrated marketing and production, and produce requirement-oriented products. It is believed that we can learn from the implementation of South Korea's Valuation System to encourage corporations to join in television industry investment, finding funds, being independent. The government should guide enterprises to investment in television industry. The conclusion of this study are presented as follows: 1. Make use of the ability of Soap drama to create economic value. 2. Find some ways to seek funds and strengthen cross-border cooperation in Soap drama¡¦s producting. 3. Get rid of the reorganization from foreign country cartoons, and accumulate native experience of the manuscript creations.

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