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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Skapandet av en snackis : En studie av marknadsförares väg för att nå ut i reklambruset / The creation of a snackis : A study of marketer's way to reach out in the clutter

Bjernhagen Börkén, Erika, Eklund, Janet January 2010 (has links)
<p><p>Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist.</p><p>In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media. The authors define what a snackis is. They also perform a content analysis of the campaign to study how a successful snackis can be created.</p></p>
2

Skapandet av en snackis : En studie av marknadsförares väg för att nå ut i reklambruset / The creation of a snackis : A study of marketer's way to reach out in the clutter

Bjernhagen Börkén, Erika, Eklund, Janet January 2010 (has links)
Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media. The authors define what a snackis is. They also perform a content analysis of the campaign to study how a successful snackis can be created.

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