The purpose of this study was to first examine the role of coaches, peers, and significant others in the development of relatedness as it applies to the motivation of adult Master swimmers, and second to develop recommendations for coaches. The participants in this study were 87 Masters swimmers from the Wasatch Front region of Utah in the counties of Davis, Weber, Utah, Wasatch, Salt Lake, and Summit. Participants in this study were registered members of United States Masters Swimming(USMS) and were spread across eleven age-group classifications in five-year increments and ranging in age from 18 to 74. There were 43 adult males and 44 adult females that participated in completing an open-ended response questionnaire. The results of this study show that relatedness, fostered by coaches, peers and significant others, plays a key role in getting and keeping adult Masters swimmer in the water to train and compete.