Abstract In recent years, the domestic market has suffered shrinking domestic demands resulting from the long term poor economy. In this year, this is particularly prominent that every segment of the retail industry has rather reserved or pessimistic expectations of the economic growth for the next few years. When the performance of business enterprises and channels can no longer grow with economic growth, only through the research and implementation of successful marketing activities and channel strategies can there be an opportunity for another performance peak. In addition to developing strong capabilities in marketing planning, information application, market development, market analysis and retail management, good channel relationship and research are the most important factors of success. This study investigates the relationships between the series of activities conducted by business enterprises and channel management, and their interrelationship. It aims to provide business enterprises some decision reference in marketing and management strategy. The results of the study indicate that brand image, product, promotion pricing and service strategy have significant and positive relationship with relation marketing of the channel.

The basic characteristics of eastern culture are harmony-emphasized and other-people-centered. In Chinese traditional society, the social contact within life circles is mainly in an operating mode orienting towards relationship and situations; in other words, people are self-centered, making a judgment based on their familiarity with associating subjects, and then orientate them in the society network to further decide a proper associating behavior. On the basis of the reason, we have to take account of this effect when thinking over the social behaviors of social conflicts. Supposed that people do judge their subjects based on familiarity and seniority, the properties of certain relationship will appear to be specially outstanding and important and further relate to the actual interaction when facing different situations and diverse interacting demands. This range of study is the conflicts on campus, and we seek to understand whether the characteristics of relationship orientation still dominate social conflicts of undergraduates of E-generation, and what kinds of connection are between the properties of relationship and the manners of conflict solution. Besides, HO, Yu-hui and his fellows (1991) put forth the viewpoint of ¡§Relationship Orientation, ¡¨ and he emphasized: The most powerful determinant does not lie in individuals themselves, but in the relative background outside the individuals. To some extent, HO¡¦s argument explains the particulars of general Chinese social behaviors, but does it remain applicable in conflict situations? Therefore, this research tries to bring into study the variables of personality characteristics, such as fear of communication, authoritarianism, collectivism, etc., which may relate to conflict handling, and to verify if these characteristics are able to forecast the social behaviors in conflict situations. The survey is proceeded with questionnaires. The total questionnaires sent out are 720 copies, and effective questionnaires are 477 copies.¡]Sent out 180 copies respectively to College of Administration, and College of Science & Engineering, Sun Yat-Sen University, Science College in Kaohsiung Teacher¡¦s University, and Medical College, Kaohsiung Medical University.¡^ After reliability analysis, descriptive statistics, uni-factor variance analysis, sample test for independence, and cross hatched map are completed, the important discoveries are as follows¡G 1. Four kinds of relationship¡Xcontemporary familiarity, contemporary unfamiliarity, senior familiarity, and senior unfamiliarity¡Xare defined according to familiarity and seniority. And there are strikingly differences in their corresponding manners of conflict solution. 2. The four kinds of conflict handling have their characteristics respectively: 1) In the relationship of contemporary familiarity, highly cooperative modes are adopted to handle both conceptual and actual conflicts. 2) The relationship of contemporary unfamiliarity still gives the first place to cooperation and compromise; however, its cooperative percentage is much lower than contemporary familiarity, and its compromising manners are higher than contemporary familiarity. 3) In the relationship of senior familiarity, higher percentage of people are willing to make a concession to their seniors in the respects of conceptual conflicts, besides adopting the cooperative manner, and higher percentage of people are willing to compromise with their seniors in the respects of actual conflicts of interests, besides cooperation. 4) People have higher volition to handle their conflicts in a cooperative manner with unfamiliar seniors than with familiar seniors, and the cooperative percentage in conceptual conflicts is especially higher than that in actual conflicts. 3. The corresponding conflict handling manners of the four kinds of relationship are remarkably different, and this is sufficient to verify the judgment of relationship in conflict situations, and that people¡¦s thinking is not only a macroscopic classification of relationship, but also comprehensive consideration of established relationship both parties have accumulated. 4. In the past, Chinese society tended to reconcile conflicts with integration orientation and always confined to ¡§Group-I groups.¡¨ But this research indicates that the four kinds of relationship, to some extent, have a percentage of people (30% at lowest) inclined to handle conflicts in a cooperative manner. And this tells us that today undergraduates seem more willing to solve conflicts with other people in a cooperative way, which gives consideration to mutual relationship and saves their own rights and interests form damage. 5. HSU, Lang-kuang (1971) thought that Chinese relationship put more emphasis on obligatory emotions of human relations than on familiar and spontaneous emotions. This contention cannot be tested and verified in the conflict situations of this research. 6. When conflicts come up, the percentage of escaping from conflicts is higher in people who are not mutually familiar than in those who are familiar with each other. This research result fairly agrees with the viewpoint of CHOU TING, Pu-sheng (1984). 7. In conflict situations, students are still willing to handle it in a cooperative way, or to escape to avoid frontal conflict, even though they are not unfamiliar, instead of resisting to strive for personal interests. It seems that HUANG, Kuang-kuo¡¦s theoretical mode of human sympathy and face has its limit in conflict situations. 8. This research discovers, by descriptive statistic analysis and examination of cross cards, that fear of communication, collectivism or authoritarianism do not have effect of adjustment in human relationship and the way of conflict handling. This result of research seems to support the contention of HO, Yu-hui, etc. (1991) that the effect of background of mutual relationship is greater than the response of personal character in the social behavior of facing conflict handling. 9. Comparison of the ways of conflict handling among different schools, colleges and departments (1) Fear of communication and authoritarianism of students in the College of Administration, National Sun Yat-Sen University are obviously lower than the College of Science & Engineering of the same university, and more cooperative in the conflict of four relationships than the College of Science & Engineering. However, the College of Science & Engineering shows higher responses of forbearance, conciliation and resistance. (2) Students in the College of Science & Engineering, National Sun Yat-Sen University and the College of Science, Kaohsiung Teacher¡¦s University not only have no differences in the characteristics of fear of communication, collectivism and authoritarianism, but also have no obvious differences in the way to face conflict. (3) Students in the College of Science & Engineering, National Sun Yat-Sen University and the Medical College, Kaohsiung Medical University also have no obvious differences in the characteristics of fear of communication, collectivism and authoritarianism. However, the tendency of cooperation of students in the Medical College, Kaohsiung Medical University in the way of conflict handling is obviously higher than the College of Science & Engineering, National Sun Yat-Sen University. (4) Students in the College of Science, Kaohsiung Teacher¡¦s University and the Medical College, Kaohsiung Medical University also have no obvious differences in the characteristics of fear of communication, collectivism and authoritarianism. However, the tendency of cooperation of students in the Medical College, Kaohsiung Medical University in the way of conflict handling is obviously higher than College of Science, Kaohsiung Teacher¡¦s University as well. 10. Comparison between personal attributes and the ways of conflict handling (1) In the gender, the authoritarianism of males is obviously higher than that of females. In the ways of conflict handling, the cooperation of females in actual conflicts with familiar contemporaries is obviously higher than that of males, and males have generally higher responses of forbearance, escape and resistance toward their familiar contemporaries. (2) Students of high and low grades have no obvious difference in the characteristics of fear of communication, collectivism and authoritarianism and also have no systematic difference in the ways of conflict handling.

The telecommunication business in Taiwan flourishes vigorously and competes intensely. It¡¦s not difficult for the proprietors to get new customers, but not easy to cultivate long-term loyal customers. The proprietors also recognize one thing that is very important for them to manage and maintain the special accounts. Moreover, they should think how to provide good quality of one stop shopping and total solution service to make the special accounts satisfied, they will be loyal to telecom and willing to keep long-term relationship. This research is from the special accounts¡¦ recognition to discuss the interaction among relationship quality, its influence variables and customer loyalty, and discuss whether the relationship quality, customer loyalty is changed with the background variables of account managers, special accounts. By means of questionnaire, and proceed real-evidence research, this research applied correlation analysis, ANOVA analysis and regression analysis to analyze the answering data. This dissertation attempts to offer suggestions for telecom managers to promote the special account service. The main results as follow: 1.Relationship quality¡¦s influence variables ¡]similarity, expertise, service tangibility, interaction intensity, mutual disclosure, cooperative intentions¡^make positive and strong outcome with relationship quality, ordered by cooperative intentions, service tangibility, expertise, similarity. 2.Relationship quality ¡]satisfaction, trust, commitment¡^makes positive and strong outcome with customer loyalty, ordered by commitment, trust. 3.Different result of special accounts¡¦ complaint has an obvious difference on the relationship quality and customer loyalty. 4.Different length of the special account service contact has an obvious difference on the relationship quality and customer loyalty. 5.Account managers background variables with sex, working time have obvious difference on the relationship quality and customer loyalty.

Over the past 20 years, our understanding of emotional processes has grown rapidly. Within the study of emotion, a key area of interest has been how individuals succeed or fail in regulating emotional responses. Although still in its early development, researchers in this field have made progress in identifying the neurological, psychological, and social processes that underlie emotion regulation and dysregulation. Despite these advances, relatively few of these insights have been considered in light of the highly emotional terrain of couple distress. In the present study, one hundred and eight cohabiting couples rated themselves and their partner on key emotion regulation variables (e.g., the tendency to lose control of one??s emotions and the ability to restore emotional control and equilibrium). Analyses using the Actor- Partner Interdependence Model (APIM) showed strong links between these variables and individuals?? experience of intimacy and distress in their relationship. Results suggest that there are multiple avenues through which emotion regulation impacts a given individual??s relationship functioning; these include: (1) the individual??s self perceived capacity for emotion regulation, (2) their partner??s self-perceived capacity for emotion regulation, (3) the individual??s perception of their partner??s capacity for emotion regulation, and (4) the partner??s perception of the individual??s emotion regulation abilities.

Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 41 p. Includes abstract. Includes bibliographical references (p. 37-38).

The discoglossoid Frogs (Discoglossidae and Leiopelmatidae) are generally considered to be the most primitive of the living frogs. Previous authors have grouped them on the basis of common possession of a limited number of primitive features of little phylogenetic significance, leaving the question of intra-discoglossoid relationships uncertain. The present study is a re-examination df the supraspecific relationships in the superfamily using computer-aided cladistic analyses of a large set of osteological data - specifically 95 characters (153 binary characters) in 21 modern discoglossoid taxa. Where possible, characters are assigned a polarity, principally using urodeles as the outgroup. Evolutionary relationships are inferred from the congruence of cladograms generated from compatibility and parsimony analyses of the data set. In an introductory section, modern approaches to systematic analysis and classification are reviewed and a justification for the chosen method is provided. The concepts of natural taxa and natural classifications are discussed, criteria for hypothesizing character polarities and accounts of compatibility and parsimony analysis methods are given • •A. remarkable degree of congruence' between the cladograms produced from a Le Quesne compatibility analysis and a Wagner parsimony analysis is evident. Results suggest:- (a) The leiopelmatid genera Ascaphus and Leiopelma are a sister pair but are probably only weakly related. (b) The modern DiBcoglossidae is a monophyletic group in which Alytes is sister to Bombina + Barbourula + Discoglossus. (c)Discoglossus is sister to Bombina + Barbourula. (d)Bombina and Barbourula are a sister pair. (e)All the discoglossoid genera are monophyletic. (f)Bombina comprises two species groups: small (B. bombina - B variegata - B orientalis) and large species (B maxima and B microdeladigitora). Comparisons are made with previous work and an overview hypothesis of the historical zoogeography of the discoglossoid frogs is presented.

The Transtheoretical Model of Change is intended to be a general model of change that can be applied to many populations and domains of change. However, most of the studies that have investigated this model have focused on addiction-related topics or on individual psychotherapy. The current study explored whether this model's predictions applied to couples and their readiness to change their relationship. Data from two samples were collected. The first sample consisted of 65 volunteer couples recruited from the community. The second sample consisted of 55 couples that participated in a 9-week relationship enhancement seminar. Factor analyses of questionnaires designed to measure the stages of change and processes of change predicted by the Transtheoretical Model of Change did not produce the hypothesized factors. In general, use of change processes did not predict change in relationship satisfaction. However, there was some evidence that wives' use of change processes had more impact on relationship satisfaction than did husbands' use of change processes. Couples at higher stages of change tended to experience greater improvements in marital satisfaction than did couples at lower stages of change. Couples with partners at similar levels of readiness to change did not experience greater improvements in marital satisfaction than did couples at dissimilar levels of readiness to change. In general, couples using the processes of change that matched their stage of change did not experience greater changes in marital satisfaction. However, as predicted by the Transtheoretical Model of Change, use of consciousness raising processes was less helpful for couples at higher stages of change than for couples at lower stages of change. Reasons for the failure to support many of the claims of the Transtheoretical Model of Change are explored and suggestions for future research are provided.

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