Corporate reputation is still consolidating as an important intangible asset for organizations. Unlike other concepts, reputation is multidisciplinary as it is the synthesis of the success factors of a company. The diversity of definitions, perspectives and methods in this field, as well as the lack of a solid body of theory surrounding this concept, highlight the need to investigate in order to add rigor to its study and application. It is for this reason that this thesis main goal is to analyze five of the most important instruments for measuring this phenomenon, in order to create a new multi-stakeholder methodology for measuring corporate reputation which enhance the benefits and exceed the drawbacks that current tools present. / La reputaci��n corporativa se sigue consolidando como un activo intangible muy importante para las organizaciones. A diferencia de otros conceptos, la reputaci��n es multidisciplinaria dado que constituye una s��ntesis de los factores de ��xito de una empresa. La diversidad de definiciones, perspectivas y m��todos existentes en este ��mbito, as�� como la falta de un cuerpo te��rico solido entorno a este t��rmino, ponen de manifiesto la necesidad de investigar de cara a a��adir rigor en su estudio y aplicaci��n. Es por este motivo que en esta tesis doctoral se propone analizar cinco de los instrumentos de medici��n del fen��meno reputacional m��s importantes en la actualidad, con el objetivo de crear un nuevo instrumento multistakeholder para medir la reputaci��n corporativa que destaque los benefici��s i supere los d��ficits que los m��todos hoy presentan.