Made available in DSpace on 2014-06-12T18:36:33Z (GMT). No. of bitstreams: 2 arquivo7964_1.pdf: 300939 bytes, checksum: 113bb975ad642be3840cbfac9a8a6fd6 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2003 / Este trabalho trata sobre o potencial de emprego e renda do resort, em Pernambuco, no contexto da atividade hoteleira do turismo, do ponto de vista histórico, estrutural, econômico e os estímulos que provoca em outros setores da economia, de uma forma geral. Procurou-se analisar o resort, em termos comparativos, com os Estabelecimentos Hoteleiros com Restaurante, no período de 1997 a 2000, a partir das variáveis: categoria funcional, rendimento (em salários mínimos) e escolaridade das pessoas empregadas nesses estabelecimentos hoteleiros, de forma a permitir avaliar os benefícios que o mesmo proporciona, no tocante a aspectos qualitativos e quantitativos, na geração de emprego e estrutura de renda. A pesquisa desenvolveu-se em três etapas essenciais. A primeira, referente à pesquisa bibliográfica, para precisar a parte conceitual e obter conhecimento do contexto do ambiente relacional ou próximo, da atividade turística. Neste segmento, incluiu-se a busca a documentos de órgãos reguladores das atividades turísticas, como a Embratur e a OMT, principalmente. A segunda e fundamental, apoiou-se nos dados secundários disponibilizados pela RAIS-CGETIP/MTE, relativos ao universo denominado Estabelecimentos Hoteleiros com Restaurante,1 abrangendo 4.203 e 5.261 pessoas, em 139 e 168 estabelecimentos hoteleiros, em 1997 e 2000, respectivamente. A partir das listagens de dados brutos da RAIS-CGETIP/MTE, reconfigurou-se a informação para obtenção das tabulações pertinentes às variáveis analisadas. A terceira, as entrevistas com cinco especialistas da área do turismo. Os resultados da pesquisa levaram a concluir que, em termos comparativos com o total da hotelaria com restaurante, o resort apresenta indicadores potencialmente mais elevados de escolaridade, emprego e remuneração. Contudo, a médio prazo, os dados parecem sugerir alguma convergência com o comportamento médio observado nos hotéis com restaurante, a ser confirmado a partir de uma série histórica maior

O crescimento acentuado da oferta de hotéis no mercado brasileiro acirra cada vez mais a competição no setor, sendo fundamental que a decisão de empreender seja lastreada em informações geradas com rigor técnico no ambiente do planejamento estratégico destes empreendimentos. A lentidão do processo que envolve a elaboração e a implantação de um novo empreendimento hoteleiro, somada à incerteza relacionada ao lançamento de novos empreendimentos durante os períodos de implantação e de operação, à alta rigidez desta tipologia de empreendimento e ao fato de que muitas vezes as decisões de investimento no setor são orientadas por impressões momentâneas e desejos futuros do empreendedor, aumentam os riscos da super oferta no setor hoteleiro. Nesse sentido, a proposta dessa dissertação é apresentar as diretrizes para o dimensionamento de empreendimentos hoteleiros voltados ao lazer, classificados como resorts, no que concerne ao número de Unidades Habitacionais a serem disponibilizadas. Apresenta também as estratégias competitivas para o lançamento de um novo resort no mercado, bem como para a manutenção de sua competitividade durante o período operacional. / The increasing growth of hotel offers in the Brazilian market has been promoting a competition in this area. It is worth emphasizing that the decision to make a project must be based on technical information planned in the strategic environment of these enterprises. Slowness in the process involving the elaboration and implementation of a new hotel project, added to the uncertainty regarding the launch of new projects during implantation and operational period, the high rigidity of this type of project and the fact that many times the decisions to invest in this segment are oriented by temporarily impressions, by the entrepreneur’s further hopes increase the risks of excess of offers in this segment. The purpose of this dissertation is to present guidelines to evaluate leisure and recreational hotel projects, classified as resorts regarding the number of Residential Units to be offered. This study also presents the competitive strategies for the launch of a new resort in the market as well as how to maintain competition during the operational period.

Thesis (M.Phil.) - University of Queensland, 2005. / Includes bibliography.

O crescimento acentuado da oferta de hotéis no mercado brasileiro acirra cada vez mais a competição no setor, sendo fundamental que a decisão de empreender seja lastreada em informações geradas com rigor técnico no ambiente do planejamento estratégico destes empreendimentos. A lentidão do processo que envolve a elaboração e a implantação de um novo empreendimento hoteleiro, somada à incerteza relacionada ao lançamento de novos empreendimentos durante os períodos de implantação e de operação, à alta rigidez desta tipologia de empreendimento e ao fato de que muitas vezes as decisões de investimento no setor são orientadas por impressões momentâneas e desejos futuros do empreendedor, aumentam os riscos da super oferta no setor hoteleiro. Nesse sentido, a proposta dessa dissertação é apresentar as diretrizes para o dimensionamento de empreendimentos hoteleiros voltados ao lazer, classificados como resorts, no que concerne ao número de Unidades Habitacionais a serem disponibilizadas. Apresenta também as estratégias competitivas para o lançamento de um novo resort no mercado, bem como para a manutenção de sua competitividade durante o período operacional. / The increasing growth of hotel offers in the Brazilian market has been promoting a competition in this area. It is worth emphasizing that the decision to make a project must be based on technical information planned in the strategic environment of these enterprises. Slowness in the process involving the elaboration and implementation of a new hotel project, added to the uncertainty regarding the launch of new projects during implantation and operational period, the high rigidity of this type of project and the fact that many times the decisions to invest in this segment are oriented by temporarily impressions, by the entrepreneur’s further hopes increase the risks of excess of offers in this segment. The purpose of this dissertation is to present guidelines to evaluate leisure and recreational hotel projects, classified as resorts regarding the number of Residential Units to be offered. This study also presents the competitive strategies for the launch of a new resort in the market as well as how to maintain competition during the operational period.

The North American ski industry has grown over the past century from a small, family-owned and -operated industry, to a multi-billion dollar industry dominated by corporate management organizations. The rise of corporate resort ownership has led to the trend of the construction base village developments at ski resorts around the country to attract guests, and therefore revenue, to their resorts. Though many base villages have been very successful in attracting skiers, examples of poor landscape architectural design practices abound in the industry. This study examines several design elements considered to be the "fundamental elements of designed space," applies these elements to base village design throughout the country, critically examines their implementation in built examples, and presents suggestions and recommendations for future mountain resort base village design practices.

Magistro darbe yra analizuojamos įvairios Lietuvos ir užsienio autorių turizmo plėtros teorijos, subalansuota turizmo plėtra, kurortų samprata, paskirtis ir klasifikacija, funkcijos, infrastruktūra, siūlomos paslaugos, kurortologija bei Lietuvos kurortų plėtra. Atliktas Lietuvos kurortų ekonominis vertinimas: ES fondų parama ir privačios investicijos į Lietuvos kurortų paslaugų plėtrą, Lietuvos kurortų statistikos ir ekonominės veiklos analinės bei Lietuvos kurortų paslaugų konkurencingumo vertinimas. Atlikta Lietuvos kurortų SSGG analizė. Patvirtinama autoriaus suformuluota hipotezė, kad Lietuvos kurortų plėtrą labiausiai įtakoja siekis pritraukti įvairias investicijas poilsinių, gydomųjų ir pramoginių programų įgyvendinimui, siekiant europinio ar net tarptautinio pripažinimo. / Master's work is analyzed in various Lithuanian and foreign authors' theory of the development of tourism, sustainable tourism development, resorts in the concept and purpose of the classification of the functions, facilities, services offered, and the Lithuanian resorts science of health resorts development. Resorts in Lithuania made an economic assessment of EU Funds and private investment in services in the development of resorts in Lithuania, Lithuanian resorts statistics, and economic activities in Lithuania and anal service resorts competitiveness assessment. Carried out the SWOT analysis of Lithuanian resorts. Confirms the author formulated the hypothesis that the development of Lithuanian resorts influence to attract investment in various recreational, therapeutic and recreational programs, in order to European or even international recognition.

Thesis (Ph. D.)--University of Hong Kong, 2007. / Title proper from title frame. Also available in printed format.

Abstract During the process of marketing strategy planning and positioning in a new venture, the formation process of top management team plays an important role where it¡¦s interesting for research. However, it¡¦s the answer a new venture is eager to know that the marketing strategy and position can meet requirements of market ornot. But, it¡¦s pity the research about fitness of marketing strategy and position is very few. The Spring Hill Resort will be scheduled to be open this November, it¡¦s an issue how it creates a whole new blue ocean with past experiences of building industry. Besides, I would like to know the demands of targeted customers through queationnaires which hopefully provide more objective suggestions as references for future operation and marketing activities. The method of literatures analysis was explored to collect the meeting minutes, marketing plans, and business plans. In accordance with thrughoutly understand the whole pictures of marketing plans and positioning, the research hyposis are set up. Then The three segmentations which separately are engineers of Lu-Zu Science Park & Tainan Science Park, and consumers of Royal Resort in Jiao-Sea and Spring Resort in Jin Mountain. The 150 copies were collected by either email or direct delivery, but only 75 copies meets requirement in the thesis. The primary data were put into Minitab, and subsequently T test or ANOVA were applied to test fitness, which can be concluded as the followings. We concluded that the targeted customers significantly support the positioning and marketing strategy(p-value are all less than£\=0.05). To be analyzed with ANOVA, the groups of both 600-800 thousand dollars & above in personal annual income are indifferent in between, but below the group of below 600 thousand dollar relatively supports the above viewpoint. The entertainment expenses are minority to the low income, thus they would not like to pre-pay big deal money, but oppositely the high imcome would relatively like to do in it. Likewize, the low incomes do not support the positioning of health as strongly as the high income. But for strategy alliances with other companies, the same attractiveness does not differ from the three. Under the consideration of transportation, the accessible of destination is not so important to the targets (P=0.049<£\=0.05), due to 96% people drives to travel domestically. And this result can be applied to service of shuttle bus; they think it¡¦s not necessarily as well. In aspects of spring quality, the expectation of the targets is the same and means a lot (P=0.00<£\=0.05), and this can be taken as a prerequisite. Finally, we can find opinions of customers diversified relatively (see table 4-18), but it¡¦s a little weired that quality of room space is not so emphasized than other aspects and this can be futher discussed. Key words: marketing strategy and position, spring resort,

Thesis (Ph. D.)--Universidad de Valladolid, 1979. / Errata slip inserted. Includes documents. Includes indexes. Includes bibliographical references (p. [25]-30).

Thesis (doctoral)--Georg August-Universität zu Göttingen, 1984. / Includes bibliographical references (p. v-xiii).