É notório que o senso comum trabalha com a ideia de que o medo está cada vez mais se intensificando no mundo que é o nosso. Nas metrópoles das sociedades ocidentais a alusão ao medo tem espaço partilhado. Jornais, revistas, rádio e TV são os meios populares que noticiam todos os tipos de violência e, consecutivamente, apontam e vinculam certos discursos sensacionalistas de temor a toda população. O objetivo do presente trabalho é apresentar um estudo acerca do modo como a retórica do medo, patente no mundo histórico que é o nosso, potencializa o medo de modo a criar um solo propício ao surgimento de diferentes comportamentos temerosos. Interessa-nos sobre tudo tematizar o medo segundo a retórica que o potencializa, ou seja, segundo a impessoalidade do mundo que é o nosso. Isso coloca a exigência de tematizarmos o pensamento fenomenológico-hermenêutico de Martin Heidegger, sua ontologia fundamental e sua proposta de análise da essência do mundo contemporâneo. O método documental foi a ferramenta utilizada para visualização do fenômeno da retórica do medo submetida ao jornal Diário de Pernambuco / It is clear that common sense works with the idea that fear is increasingly intensifying in the world which is ours. In the cities of Western societies, the allusion to fear has been taking place. Newspapers, magazines, radio and TV channels are the popular medias that report all kinds of violence and, consecutively, point and link some sensationalist discourses of fear by the whole population. The aim of this work is to study about how the rhetoric of fear, patent in the historical world which is ours, enhances the fear in order to create a favorable ground to the emergence of different fearful behaviors. We are interested in all themes on fear according to the rhetoric that enhances it, in other words according to the impersonality of the world that is ours. This places the requirement of thinking phenomenological- hermeneutic themes of Martin Heidegger, his fundamental ontology and analysis of proposed essence of the contemporary world. The documentary method was used as a tool to view the rhetoric phenomenon of fear submitted to newspaper Diário de Pernambuco

É notório que o senso comum trabalha com a ideia de que o medo está cada vez mais se intensificando no mundo que é o nosso. Nas metrópoles das sociedades ocidentais a alusão ao medo tem espaço partilhado. Jornais, revistas, rádio e TV são os meios populares que noticiam todos os tipos de violência e, consecutivamente, apontam e vinculam certos discursos sensacionalistas de temor a toda população. O objetivo do presente trabalho é apresentar um estudo acerca do modo como a retórica do medo, patente no mundo histórico que é o nosso, potencializa o medo de modo a criar um solo propício ao surgimento de diferentes comportamentos temerosos. Interessa-nos sobre tudo tematizar o medo segundo a retórica que o potencializa, ou seja, segundo a impessoalidade do mundo que é o nosso. Isso coloca a exigência de tematizarmos o pensamento fenomenológico-hermenêutico de Martin Heidegger, sua ontologia fundamental e sua proposta de análise da essência do mundo contemporâneo. O método documental foi a ferramenta utilizada para visualização do fenômeno da retórica do medo submetida ao jornal Diário de Pernambuco / It is clear that common sense works with the idea that fear is increasingly intensifying in the world which is ours. In the cities of Western societies, the allusion to fear has been taking place. Newspapers, magazines, radio and TV channels are the popular medias that report all kinds of violence and, consecutively, point and link some sensationalist discourses of fear by the whole population. The aim of this work is to study about how the rhetoric of fear, patent in the historical world which is ours, enhances the fear in order to create a favorable ground to the emergence of different fearful behaviors. We are interested in all themes on fear according to the rhetoric that enhances it, in other words according to the impersonality of the world that is ours. This places the requirement of thinking phenomenological- hermeneutic themes of Martin Heidegger, his fundamental ontology and analysis of proposed essence of the contemporary world. The documentary method was used as a tool to view the rhetoric phenomenon of fear submitted to newspaper Diário de Pernambuco

<p>Purpose: The purpose with this study is to analyze if the Swedish authorities and media had different ways of discussing the new influenza, in connection with the pandemic classification June 11, 2009. This is the first time an influenza has been classified as a pandemic since the Hongkong-influenza in1968. Methodology: The method used for the study is discourse analysis, aqualitative method that gives the opportunity to study not only what is said, but how things are said. In this thesis, the aim is to study how the image ofthe new influenza is transmitted via the texts. The texts have been analysed based on:- General and underlying themes- Words and concepts used- Persons/sources quoted or referred to- Historical connections/historical backgroundTheoretical perspectives: The study is based on theories about socialconstructionism and discourse analysis. Conclusions: the conclusions drawn from the study show that the media textsare more dramatic and sensational when it comes to describing the newinfluenza. The Swedish authorities have a more fact-based and calming tone towards the public. Within the analyzed material, it is possible to seedifferences between the discourses, also when describing the same themes. Within some themes, resemblances have been identified between the mediadiscourse and the authorithy discourse.</p>

Purpose: The purpose with this study is to analyze if the Swedish authorities and media had different ways of discussing the new influenza, in connection with the pandemic classification June 11, 2009. This is the first time an influenza has been classified as a pandemic since the Hongkong-influenza in1968. Methodology: The method used for the study is discourse analysis, aqualitative method that gives the opportunity to study not only what is said, but how things are said. In this thesis, the aim is to study how the image ofthe new influenza is transmitted via the texts. The texts have been analysed based on:- General and underlying themes- Words and concepts used- Persons/sources quoted or referred to- Historical connections/historical backgroundTheoretical perspectives: The study is based on theories about socialconstructionism and discourse analysis. Conclusions: the conclusions drawn from the study show that the media textsare more dramatic and sensational when it comes to describing the newinfluenza. The Swedish authorities have a more fact-based and calming tone towards the public. Within the analyzed material, it is possible to seedifferences between the discourses, also when describing the same themes. Within some themes, resemblances have been identified between the mediadiscourse and the authorithy discourse.