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This essay has identified and analysed rhetorical devices in Gordon Brown’s speech delivered at the Labour Party conference on September 25, 2006. The aim of the study was to identify specific rhetorical devices which are described as interactional resources, analyse their uses and discuss possible effects that they may have when included in a political speech. The results are based on my own interpretations but are supported by information provided in current literature by analysts and researchers of rhetoric use. The result findings could probably serve as evidence of the need for better understanding of the devices used by politicians in their relentless endeavours to influence audience decisions.

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This thesis deals with the Christology of the book of Hebrews, specifically the relationship between the Christological categories of "Son" and "high priest". It is argued here that the rationale for the introduction of a priestly Christology has been insufficiently considered in previous scholarly work on Hebrews Furthermore, in previous studies insufficient consideration has been given to the way in which the interrelationship of the categories of sonship and priesthood functions in the rhetorical structure of Hebrews. This thesis argues that a form of "second Adam" Christology lies behind the Christological thought of Hebrews. It consequently endeavours to establish the rationale for the introduction of priestly Christology by exploring those "second Adam" ideas. Until the 1970s historical-critical methodologies dominated in the study of Hebrews. This is one of the reasons for the lack of scholarly consideration of the interrelationship of the priestly and filial Christological categories in the rhetoric of Hebrews. This thesis underscores the deficiencies of the historical-critical approaches to Hebrews as highlighted by the paucity of results such approaches have produced. It is argued that rhetorical criticism is an appropriate methodology for supplementing more historical-oriented methodologies. A survey of previous rhetorical-critical work on Hebrews is undertaken with a view to showing the potential of rhetorical-critical study of the book. It is argued that the rhetorical purposes of Hebrews is the bolstering of the community's confidence in their confession of faith. Acceptance of such an understanding of purpose leads naturally to the further question of the content of that confession, and specifically to the issue of whether or not it contained a statement of the priesthood of Christ. It is argued that the confession of the Hebrews did not refer to the priesthood of Christ, but can rather be summarized as "Jesus is the Son of God". The core of this thesis is found in a careful exegesis of Heb 2 which is crucial for understanding the relationship of the sonship and priesthood of Jesus in Hebrews. This chapter is introduced by explicit references to Jesus as Son (in Hebrews 1:5-14) and ends with the first explicit application of the word "priest" to him (2:17). It is argued that the underlying Adamic and Edenic themes in the chapter provide the key to understanding the relationship. The significance of such Adamic/Eden themes lies at the heart of this thesis. The rest of Hebrews is then examined with a view to ascertaining if such Adamic/Edenic themes are utilized elsewhere in the work. The rhetorical significance of the Adamic/Edenic allusions found throughout Hebrews is also explored. It is argued that the pattern of usage strongly suggests that Adamic/Edenic themes constitute "common ground" between Auctor and his recipients, which is presupposed in the overall argument of Hebrews rather than being argued in detail. The thesis concludes with a summary of the work as a whole, a statement of conclusions arrived at and an outline various implications arising from it.

Thesis (D. Min.)--Covenant Theological Seminary, 2005. / Abstract. Includes bibliographical references (leaves 128-131).

Thesis (D. Min.)--Covenant Theological Seminary, 2005. / Abstract. Includes bibliographical references (leaves 128-131).

As presidential candidates rhetorically articulate their beliefs during presidential debates, they reveal a lot about their underlying ideological beliefs. These beliefs were examined through the lens of an established methodology called the Operational Code, which uses a program to decipher a candidate's beliefs through what they say in debate transcripts. In this study, the belief trends of the Operational Codes of all presidential candidates from 1976-2012 were examined through a rhetorical lens, and it was found that rhetoric was indeed the driving force for the apparent changes in Operational Code beliefs. These changes were examined on a greater level of detail through four case studies, which illustrated the changes in Operational Code beliefs and rhetoric of Ronald Reagan, the incumbent presidential candidates, the 2004 election, and lastly, with the independent presidential candidates.

Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.