There is an absence of any significant written material applying standard rhetorical principles to the communication of the results of basic legal research. This study attempts to fill that void. It proceeds from a discussion on the nature of legal precedents (stare decisis) to a chapter on legal research tools and techniques which enable one to discover these precedents. It continues with an explanation of what a "legal issue" is and how one discovers it among various facts relevant to a case, but not necessarily vital to it. The balance of this thesis concisely details the adaptability of traditional rhetorical techniques to legal writing, then pragmatically concludes by suggesting how one can prepare an appellate brief by combining this two-fold principle, which is both academic and legal.