This diploma thesis deals with the national presentation of the Czech Republic at EXPO 2010 in Shanghai in terms of mythology, symbols, signs and codes. It describes the history of the World Exhibitions, attempts to highlight Czechoslovak achievements and on the basis of that to define key points of successful communication for an international, predominately Chinese audience. By comparing information on traditional Chinese symbols and values with that of Czech explains correlations between Czech and Chinese culture. This can help visitors from China identify with the Czech Republic. A mythological analysis is executed examining the exterior of the Czech pavilion, the exhibition inside, and notes narrative structures of individual exhibits and how they work to provide the preferred interpretation. Part of the overall analysis includes an overview of supporting events, which also help to strengthen the perception of Czech Republic to visitors. The information gleaned is used to summarize learnings that could be useful for the upcoming EXPO in Milan in 2015.

The topic of this thesis is the online TV channel Stream. In the theoretical part, we described how online TV works in general. The following paragraph depicted the milestones of Stream TV. The practical part was dedicated to the semiotic analysis of Luděk Staněk's TV show of the online TV channel Stream. This chapter also includes the interview with the program presenter Luděk Staněk. In the interview, we dealt with Staněk's role in the show. The intention of this thesis was to describe how the online TV channel Stream works and analyze the Luděk Staněk's show.

The thesis is interested in the problem of musical sign. In which ways can we speak about musical sign and which elements of musical material can become signs? These are the basic questions which we are interested in. This thesis is divided into three parts. The first part attends to the common theory of sign. The historical survey with the main ideas of philosophers and thinkers will be helpful to find out basic terms and problems of semiotics. In the second part of thesis we look at the historical reflection of musical sign in order to find out in which way it was treated with music and musical sign in each historical period of European music. In the third part we focus on musical semiotics, but we will consider some problems of musical aesthetics and musical psychology, too. In the end we make recapitulation of answers to the aforesaid questions.

The thesis explores Czechoslovak Spartakiads in the context of modern mythologies theory. The analysis is concerned with reflection on changes of shape and ideological image of the Spartakiad from the 1950s to the 1980s. The thesis explores the Spartakiad as a cultural and sporting event and as an unique type of collective ritual in conditions of socialist dictatorship. The main focus is put on the narratives generated by the Spartakiad tradition and its evolution. Moreover it tries to regard possibilities to define the Spartakiads in the context of aesthetics of performativity. Based on analyzing those signs and cultural meanings, the thesis follows the role of the Spartakiad and Spartakiad-related subjects in formation of mythologies of the changing communist regime and its specific festivity, and also the Spartakiad's function in the process of the dictatorship's self-legitimation and in the promotion of concrete social coexistence models. Particular chapters of thesis are concerned with reflection on Spartakiad narratives in a relation to time and space as principal narratological categories. Last chapter contains a case study dedicated to performances of children and youth in 1955 and 1980 - this case study tries to approximate specific ways of emblematisation of gymnasts in Spartakiad...

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Presented diploma work called "Semiotic and anthropological analysis of Prague metro" shows metro to a reader as a place from a semiotic point of view. A metro "user" plays a key role in the whole diploma work. Apart from dealing with metro as a place, this work also regards a reference of a fixed structure of metro to a city. The work also pays attention to an analysis of signs that can be found there by a metro user and can serve him as a useful tool for better orientation there. In the theoretical part semiotics as a science and its approaches are being presented. The diploma work also deals with a topic of a city from an antropological point of view. It applies, for example, a question of place and nonplace, picture of a city or a map and itineraries. The applied part of the work presents use of the theory in Prague metro. It also deals with orientation, navigational sign systems and comunication systems. Other topic examined in this diploma work is a role of Prague metro and its city surroundings in a mental city mapping done by its user. Besides, the work shows the metro and its surroundings as a place of everyday life. Keywords: Semiotics, sign, communication, binary opposition, connotation, denotation, text, city, image map, places and non-places, place and space, map, itinerary, everyday...

Keywords music, immigration, asylum seekers in Czech republic, theatre, audience, medial mening, performance, xenofoby, globalization, postmodernism, cultural antropology, cultural and medial studies, semiotics Summary The aim of this thesis is describe and analyse a music, which cohere with refugees and the other forms of immigration in Czech republic. Concretely is about the music, which originate from Archa Theatre. This theatre is few years attending to the theme of immigration and refugees. The aim of this thesis is analyse the concept of "refugee music" created by Archa Theatre. In this music performance cooperate the asylum seekers and the czech and foreign professional artists altogether. I want to describe for what reason this music concept was created, how this artistically cooperation is proceeding, which meaning the particular musicians consider in this concept and which meaning of this music should be adress to audience. Simultaneously this music is set in the context of the complex artistic production with immigration themes of Archa Theatre. The another intention of this thesis is to show, which meanings of this music and the relative artistic production find the audience. I analyse in which way the audience is influenced with this production and also if is possible in this way to form the...

Eva Krásová: Émile Benveniste and the role of sens My thesis "Émile Benveniste and the role of sens" is a monographic study of the life work of Émile Benveniste (1902-1977) through the role that the concept of meaning (sens) takes in his thought. I adopt the methodology defined by K. Kœrner as "historiography of language sciences", and thus my perspective on Benveniste's work is mainly chronological and developmental. First part of the thesis concentrates on theoretical foundations of Benveniste's thought in the school of Paris (A. Meillet and M. Bréal), Prague (R. Jakobson and V. Skalička) and Copenhagen (texts around 1939). I point out the concept of language system in diachrony in A. Meillet's thinking and in Prague school and present a hypothesis about the role of Émile Bneveniste in their contact during the International congresses of linguists. This results into a description of the perspective of meaning as it was presented in Benveniste's 1962 lecture "Levels of linguistic analysis". Second part deals with Benveniste's concept linguistics of discours. First chapter explains the main concepts of Benveniste's theory of language: semiotics and semantics or the semiotical and the semantical (le/la sémiotique, sémantique), enunciation (énonciation), appropriation (appropriation) and the theory...