Poster campaigns have been studied before but never in relation to perceived safety culture. Virtual reality was used to study how safety signage, or lack thereof, affects peoples’ perception of a company’s priority of safety, safety awareness, safety culture, and their own perception of how safe they feel or think a coworker would feel in the environment. There were four virtual scenes used – No Signage, Safety Signs, Safety Posters, and Safety Posters + Safety Signs. The four environments were similar regarding objects, colors, and size; however, the signage on the walls differed in each. Statistical significance was found for each of the five dependent variables tested. Participants scored the scenes using a ten-question survey given after seeing each environment. The results confirm the original hypothesis that safety posters increase the perceived safety culture in an industrial site environment, compared to no signage or only safety signs.