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The History of the Texas Chapter, National School Public Relations Association, Inc.Shatto, Leslie L. 12 1900 (has links)
The purpose of this study is to report information relevant to the history of the Texas Chapter of the National School Public Relations Association. Sources of information include interviews with chapter leaders, related books and articles, letters concerning chapter matters, newsletters, and chapter documents and reports.
The chapter was first chartered in 1962 under the name of the Lone Star Chapter and remained active through the 1966-67 year. A period of inactivity was experienced during the 1967-68 year, and in July, 1968, efforts began to reactivate the organization under the name of the Texas Chapter.
Today the chapter is an active organization serving the national association, professional school communicators, other state educational organizations, and the citizens of Texas.
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A Study to Determine the Competencies Needed by Superintendents in the Area of Public RelationsDaves, Drennon 05 1900 (has links)
The problem of this study was to determine specific competencies associated with the superintendent's role in public relations and to determine the relationship between school district size and public relations competencies needed by the superintendent. Conclusions of the study were Public relations competencies for superintendents can be identified in seven competency areas with specific competencies within each area. The seventy-seven specific public relations competencies identified in this study are all needed by practicing superintendents. There is a priority of importance among the seventy seven specific competencies with the competency area of "Relations With the Board of Education" receiving top priority and the competency area of "Personality Traits" receiving second priority. Superintendents from differing size school districts generally do not vary in their perceptions of the competency areas. Differences do exist between perceptions of superintendents of different size schools to specific competencies within competency areas.
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