This paper explores research on the misinformation effect and hypothesizes a new explanation for the occurrence misinformation effect. Current psychological theories states the misinformation effect occurs when memories are skewed by the presentation of new information after an initial event. This effect has been tested in a multitude of ways, including testing words lists, pictures, colors, and change blindness. Socially, the misinformation effect has been used to explain the inaccuracies of eyewitness testimony. The current judicial system relies on the fallible memory of people and has wrongfully imprisoned numerous innocents. The purpose of this research is to show the misinformation effect is not a problem with memory storage and retrieval, but rather a product of selective stimulus control.