<p>  </p> <p>The purpose of the present study was to investigate the influence of purchasing purposes and country of origin on consumer’s purchasing intentions for sparkling wine, considering the effect of consumer’s value perceptions on the product. Two study populations were investigated: general U.S. wine consumers and self-identified food and beverage practitioners. It was found that for the general U.S. wine consumers, buying wine for gift giving or self-gifting would result in different purchasing intention and perceived emotional-social value, but Country of Origin (e.g., French Champagne or U.S. Sparkling Wine) did not result in any differences in purchasing intentions or perceived values. The practitioner group did not note any significant differences  between scenarios given the purchasing purposes and country of origin on their purchasing intentions and perceived values. Correlations of perceived emotional-social value, perceived price value and purchasing intention were found. Several practical and theoretical implications were presented. </p>

The concepts of self-gifting and goal setting are combined in the context of physical activity, in order to investigate their impact on the likelihood to self-gift when setting physical goals. Mick and DeMoss’ original work on self-gifting is explored further in this investigation, with the utilisation of an exploratory, qualitative approach. Semi-structured interviews were conducted with women setting physical goals related to running, with findings from thematic analysis showing support for new concepts in this area. This includes the provision of new themes, namely ‘Pre-gifting’ (gifts purchased before goal outcome) and ‘Tools of the Trade’ (related to how items differ in significance between individuals). Seemingly, physical activities relate strongly to reward orientation in self-gifting behaviour, thus a conceptual model of self-gifting likelihood in a reward context in relation to the goal setting process is contributed. This is inclusive of the themes that emerge as influential on this process, showing the times at which self-gifting opportunities arise as individuals move through the goal setting process to eventual goal success, and the factors that influence this outcome. Consequently, areas are outlined that require further investigation, and a discussion of this concludes the chapters.