Esse trabalho visa propor uma leitura semiótica, que busque auxiliar a compreensão acerca do conceito de sublimação na obra freudiana. Dentre os destinos pulsionais, a sublimação é um processo cercado por muitas apreensões, pois foi amplamente citado pelo pai da psicanálise, mas não sistematizado em cada um de seus movimentos. Para tal empreitada, pretende utilizarse, como metodologia teórica de leitura, das mais recentes pesquisas da Semiótica Tensiva, que trazem para o palco de discussões a presença da afetividade no processo de significação. Desta forma, este trabalho busca colaborar no entendimento da composição do sujeito, visto como resultado de um processo discursivo, ao mesmo tempo em que procura comprovar a validade da visada semiótica para com os textos provindos dos mais diferentes campos de estudo. Além disto, utilizouse também da análise do conceito de sublimação na obra fílmica Cisne Negro (Black Swan, EUA, 2010), dirigido por Darren Aronofsky, e da comparação entre o processo sublimatório e o recalcamento, destino pulsional estudado por Freud em cada um de seus pormenores. / This work aims to propose a semiotic reading that seeks to increase an understanding about the concept of sublimation, in Freud\'s whole work. Among the instinctual destinations, sublimation is a process surrounded by many apprehensions because it was widely quoted by the father of psychoanalysis, but not systematized in each of his movements. For this venture, it intends to be used as a theoretical methodology for reading the latest research Tensive Semiotics, they bring to the stage of discussions the presence of affectivity in the signification process. This way, the present work seeks to deepening our understanding of the of the subject composition, seen as a result of a discursive process , while seeking to prove the validity of the already viewed semiotic texts stemmed from different fields of study . In addition, we also used analysis of the concept of sublimation work in the movie Black Swan (2010) , directed by Darren Aronofsky, and the comparison between the sublimating process and repression, instinctual destination studied by Freud in each of its details.

In any standard school class there will be a wide range of learning style preferences. To develop a writing curriculum that meets the needs of each style is a pursuit that has been only superficially explored. This study has addressed some of the issues involved in understanding the writing needs of a wide range of styles. It has accomplished this by the researcher studying one class of ten-year-olds through becoming their full-time teacher for one year. A programme of text production was planned and implemented that took the students from monomodal, handwritten texts, via wordprocessed monomodal and partially multimodal texts, to fully multimodal computer-mediated texts. A weak pedagogical framing was deliberately established as the learning environment, and computer technology was constantly available. By observing the changes over a ten-month period and analysing in detail the learning environment that was the same for all 26 students, it has been possible to see strong patterns emerging from the data. This patterning has been matched with the cognitive styles of the students as assessed by a cognitive styles analysis. Some students, mainly those with a strong imager cognitive style and who were struggling or failing with literacy in the monomodal sense, have been shown to require multimodal scaffolding to successfully communicate with texts.

In any standard school class there will be a wide range of learning style preferences. To develop a writing curriculum that meets the needs of each style is a pursuit that has been only superficially explored. This study has addressed some of the issues involved in understanding the writing needs of a wide range of styles. It has accomplished this by the researcher studying one class of ten-year-olds through becoming their full-time teacher for one year. A programme of text production was planned and implemented that took the students from monomodal, handwritten texts, via wordprocessed monomodal and partially multimodal texts, to fully multimodal computer-mediated texts. A weak pedagogical framing was deliberately established as the learning environment, and computer technology was constantly available. By observing the changes over a ten-month period and analysing in detail the learning environment that was the same for all 26 students, it has been possible to see strong patterns emerging from the data. This patterning has been matched with the cognitive styles of the students as assessed by a cognitive styles analysis. Some students, mainly those with a strong imager cognitive style and who were struggling or failing with literacy in the monomodal sense, have been shown to require multimodal scaffolding to successfully communicate with texts.

<p>&quot / This study investigates the ever-changing trends in visual texts and images used during HIV-prevention campaigns in South Africa. The aim is to evaluate and analyse the effect of multimodal texts used in HIV/AIDS campaigns on the understanding and interpretation by the target group, and thus gauge their effectiveness. Using a text-based multimodal approach (Kress and van Leeuwen, 1996/2006 / Martin and Rose, 2004), the study takes into account variables such as socio-economic status, literacy levels, language and cultural differences of readers to evaluate the efficacy of loveLife campaigns to disseminate the HIV/AIDS prevention message. This study focuses on the choice of images and words, and whether they cohere to make a meaningful message. The study analyses how the design features, including images, colour and words, impact on the interpretation of the message and also how the design acts as an aid or barrier to the process of decoding the message. The choice of a two-pronged approach combining multimodality and a text-based (discourse) analyses often favoured by those working in systemic functional linguistics is that it enables the researcher to account for social context, economic, linguistic, cultural and behavioural factors that play a role during the decoding phase...&quot / </p>

People nowadays are surrounded by the environment filled with lots of different kinds of media. The impressions of the media help us to form our views of the world and the values of the things. The stories of media offer signs, myth and sources through the lives we share together. The messages of media tell us who has the power, and who can have the abilities of interpretation. The study focuses on the gender representations and the underlying gender messages of jeans advertisements in the magazines, and how they interact with the culture. Besides the newly fashion magazines, the four top selling magazines, VOGUE, Cool, Men¡¦s Uno and GQ, are more than 10 years. From the ads in those magazines in 1998 and in 2007, the study uses the semiotics to analyze the signifier and signified, connotation and denotation of the jeans advertisements. The study hopes to find out the differences of the gender codes in the magazines and the interactions between the advertisements and the culture in Taiwan.

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<p>&quot / This study investigates the ever-changing trends in visual texts and images used during HIV-prevention campaigns in South Africa. The aim is to evaluate and analyse the effect of multimodal texts used in HIV/AIDS campaigns on the understanding and interpretation by the target group, and thus gauge their effectiveness. Using a text-based multimodal approach (Kress and van Leeuwen, 1996/2006 / Martin and Rose, 2004), the study takes into account variables such as socio-economic status, literacy levels, language and cultural differences of readers to evaluate the efficacy of loveLife campaigns to disseminate the HIV/AIDS prevention message. This study focuses on the choice of images and words, and whether they cohere to make a meaningful message. The study analyses how the design features, including images, colour and words, impact on the interpretation of the message and also how the design acts as an aid or barrier to the process of decoding the message. The choice of a two-pronged approach combining multimodality and a text-based (discourse) analyses often favoured by those working in systemic functional linguistics is that it enables the researcher to account for social context, economic, linguistic, cultural and behavioural factors that play a role during the decoding phase...&quot / </p>

No description available.

No description available.