Humor is often a controversial genre of entertainment. It is not critically examined due to its intentionally offensive nature. This study examines the impact of sexist humor on the perception of women. Students (n = 1,096) from a 4 year university were divided into two groups and both participated in a questionnaire examining attitudes toward women and media viewing habits. One group was exposed to clips of sexist humor from television shows and the other was not. A series of analyses of variance (ANOVA) conducted on the two groups did not find significant differences between those who had viewed sexist clips and those who did not. However, linear regressions found media viewing habits and preferences were significant predictors for five out of eight factors of sexism: dependency/deference, purity, caretaking, benevolent sexism, and hostile sexism. The factors not found to be significant were modern sexism, stereotypical images/activities, and emotionality. Overall, the results indicate long-term exposure to sexist humor is correlated with higher levels of sexism. These findings support the need for more critical analysis of sexist humor.

Superiority, control, and dominance theories of disparaging humor were reviewed, and sexist humor was studied as representative of the field. The effects of educational level and sex of subject on the judgment of humor in sexist material were investigated, utilizing a set of 50 cartoons and jokes devised to approximate overlapping standard curves on the dimensions sexist content and humor. Subjects were 71 males and 73 females, comprising 84 undergraduates and 60 doctoral graduate students. Each subject performed a forced Q sort of the jokes, with 104 rating for humor and 40 rating for sexism to establish content weights. Subjects' rankings, age, sex, and educational level were recorded upon completion of the task. Significant negative correlations were found between educational level and judgment of humor in sexist material, and female subjects judged sexist material to be significantly less funny than males. Some support was indicated for existing theories.

Theories and research in the field of disparaging humor were reviewed, and sexist humor was studied as representative of this field. The relationships of sex-role identification, self-esteem, and attitudes toward women to the judgement of humor in sexist material were investigated. The Scale of Sexist Humor, developed for this investigation, utilized a set of 50 cartoons and jokes devised to approximate overlapping standard curves on the dimensions of sexist content and humor. Subjects were 57 males and 70 female undergraduate students. Each subject performed a forced Q^-sort of the cartoons and jokes, thereby rating them on a five-point scale of funniness, then completed instruments designed to evaluate sex-role identification (the Personal Attributes Questionnaire), self-esteem (The Texas Social Behavior Inventory), and attitudes toward women (the Attitudes Toward Women Scale), A demographic information sheet was also obtained from each subject to utilize in ancillary analysis.