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Konvergence sektoru finančních institucí v zemích Evropské unieSlavíček, Michal January 2020 (has links)
Slavíček, M. Convergence of the sector financial corporations in the European Union countries. Diploma thesis. Brno: Mendel University, 2020. The diploma thesis deals with the possible convergence between the years 2004–2018 within the sector account of a financial corporations (defined by the ESA 2010 methodology) across the countries of the European Union, with an emphasis on Central European countries. The stated goal of the work was fulfilled by selecting suitable indicators that were used for the creation of cluster analysis and for calculating the standard deviations in the indicators. More specifically, these are indicators dealing with financial transactions (F.1–F.8), credit market concentration, number of credit institutions, number of employees in credit institutions and premiums written. However, the empirical results of the work did not prove or refute financial convergence across EU countries, as the clusters have changed over the years and even the development in standard deviations did not indicate demonstrable convergence.
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Vliv mikrofinancování na vybrané ukazatele socioekonomického rozvoje v subsaharské AfriceŠtěpáníková, Veronika January 2017 (has links)
The aim of this thesis is to analyse the impact of microfinance on selected socio-economic development indicators in Sub-Saharan Africa. Research was examined through panel data analysis from 2009 to 2014. The theoretical part provides an overview about sub-Saharan Africa, microfinance and its principles, socio-economic development, exploratory indicators and about statistical methods. The analytical part analyses research data through deviate test, descriptive characteristics, cluster analysis and canonical correlation analysis.
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Segmentace trhu piva / Beer Market SegmentationKoulová, Tereza January 2010 (has links)
This master thesis deals with beer market segmentation in the Czech Republic. The main aim of this thesis is to find out whether there is only one big segment or more different segments can be found there. The thesis is divided into two parts, the methodological --theoretical and the practical one. Segmentation, targeting and positioning are described in the first part. The second part is devoted to secondary resources analysis and content analysis focused on beer advertisements. The main part of practical section is to depicts primary quantitative research which is the basis for market segmentation done via SPSS statistic programme. At the end of this master thesis all segments are described in detail and marketing recommendation for each of them are also added there.
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Segmentace trhu pleťové kosmetiky / Segmentation of the facial care marketFialová, Zdeňka January 2010 (has links)
The main goal of the Master's Thesis is to discover significant differences in consumers' behaviour. Based on these differences it determinates and describes the segmenents of consumers. An important goal is to design marketing strategies for these segments as well. The theoretical part of the thesis includes the explanation of the segmentation process. The analytical part covers the characteristics of the Czech facial care market and the analysis of the Market&Media&Lifestyle data. The practical part of the thesis focuses on the process of segmentation using questionares and the IBM SPSS Statistics programme. The output of the thesis reveals three segments of the market and suggests relevant marketing strategies for them.
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Faktory spotřebního chování ve vztahu k sportovním aktivitám životního stylu / Determinants of consumer behavior in relation to sports activitiesKafková, Petra January 2009 (has links)
The aim of this Master's Thesis is to reveal and describe segments within a group of university students. The first part includes the theory of market segmentation, including the market research theory and description of the technique of cluster analysis. The second part contains the exploration of secondary data - identifying characteristics of the target group and searching for ideas for own research. The third part describes preparation for primary research, collecting of the data and their analysis. At the end I reveal segments with the help of cluster analysis and describe all uncovered segments.
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Investiční možnosti obyvatel v ČR / Investing posibilities of citizen in the Czech RepublicNocar, Jan January 2010 (has links)
This thesis discusses the options households have when it comes to investing in capital markets in the Czech Republic. The issue of investing and capital market options is analyzed. Following this analysis comes the description of financial instruments, their characteristics, and the usability of these instruments by small investors. On the basis of the theory presented, a study was conducted to examine the usage of individual financial products. The collected data was processed using modern software tools, which helped in drawing several conclusions, results, and recommendations for investors and financial instrument providers alike.
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Segmentace uživatelů vyhledávačůKováříková, Petra January 2007 (has links)
Segmentace uživatelů vyhledávačů. Charakteristika trhu, základní druhy internetové reklamy, teoretický podklad pro segmentaci trhu, dotazníkové šetření, vymezení segmentů pomocí shlukové analýzy. Popis segmentů a marketingová doporučení.
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Segmentace trhu čokolád / Segmentation of the tablet chocolate marketŠpidlová, Veronika January 2011 (has links)
The main goal of this Master's Thesis is to discover and describe significant differences in consumer's behavior on the Czech tablet chocolate market. Based on these found differences reveal, characterize and develop segment's profiles. Further goal is to design relevant marketing recommendations for these segments. The theoretical part contains the explanation of the segmentation process. The analytical part includes main characteristics of the Czech tablet chocolate market and the analysis of the secondary and primary data. The market segmentation was performed based on the results of these analyses. For the segmentation process was used the IBM SPSS Statistics program. The outcome of the thesis discovers four market segments and proposes corresponding marketing strategies for them.
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Segmentace trhu plastické chirurgie v ČR / Market segmentation of plastic surgery in the Czech RepublicMaříková, Pavla January 2011 (has links)
Main objective of my thesis is to recommend a marketing orientation for clinics through an understanding of why men and women undergo plastic surgery and what is their reason to start considering it. Because women use plastic surgery more than men, the study is mainly focused on them. Another target is to compare competing invasive and non-invasive cosmetic treatments. The research part is consisting of a quantitative research. Quantitative research is based on online questionnaire and distributes plastic surgery market, with potential candidates and clients who have already undergone some treatment to the individual segments. Individual interesting reliances between them are pointed out with cross-analyzing by Excel program. For segmentation process was used IBM SPSS Statistics program. Outcome of this thesis discovers five segments and subsequent recommendations for marketing orientation for selected segments.
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Automatické určování sémantických preferencí pro slovesná valenční doplnění / Automatické určování sémantických preferencí pro slovesná valenční doplněníVandas, Karel January 2012 (has links)
Verb valency plays an important role in the description of behaviour of verbs and connects surface realisation of language with its semantics. Verb itself usually encodes several readings. Complementations of a verb help to identify correct reading of the verb. So far valency verb complementations are mostly studied from morphological and syntactical point of view. The purpose of this thesis is to examine possibilities of automatic identification of semantic preferences for valency complementations of verbs. The thesis discusses performance of system with different levels of available verb valency information in connection with cluster analysis. The thesis contains an evaluation section that compares available methods and their comparision.
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