No description available.

Made available in DSpace on 2019-03-29T23:32:03Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-06-18 / Apesar da crescente utilização da promoção de vendas nas mais diversas organizações do mundo e do alto investimento financeiro que as envolvem, as iniciativas de pesquisa sobre o assunto ainda são poucas e insuficientes. Os Shoppings Centers são um exemplo dentre as várias organizações usuários freqüentes dessas estratégias. A problemática que direciona esta pesquisa é a identificação das promoções que melhor refletem resultados no faturamento das lojas satélites do Shopping Center em estudo. Tem o intuito de, além de identificar, trabalhar com a possibilidade de adoção desses resultados como critérios de escolha que direcionem as ações da organização. O referencial teórico é pautado no tripé Shopping Center/Promoções de Vendas/Comunicação e Mídia como estratégia de análise/avaliação dos resultados obtidos pelos investimentos. É uma pesquisa com abordagens qualitativa e quantitativa, com metodologia de estudo de caso, exploratória e descritiva. Os dados foram coletados em documentos internos do Shopping, e bibliografia de assuntos correlatos. Os resultados evidenciam que as vendas são influenciadas pelas ações promocionais de Marketing, e os resultados pelas diferentes mídias, mostrando ainda a eficiência de cada veículo frente ao resultado global absoluto, e possibilitando a escolha de aporte de recurso pautado no cálculo do custo-benefício de cada estratégia de marketing aqui pesquisada.

Digitized by Kansas Correctional Industries

No description available.

Abstract The fertility rate of Taiwan has been decreased year by year,a ministry of the interior announced the number of new born baby which was a record low below 200 thousand;a ministry of education proposed the bill of integrating kindergartens and nuesery schools to the legislative yuan for the first reading,it will be legally public school to recruit kids who from 0~6 years old,at the same time,the requisitions of operating threshold to private kindergarten owners has raised,otherwise the subsidies for tuition will be rescind;the government established policy of downward extension of one year compulsory education,but the big class(5~6) kids are the largest proportion for most of private kindergartens;individual counties to implement the nation primary free after school,others will follow a succession like this. Meanwhile, the same language and same race with China which provided an opportunity for a large fertile soil in China to extend business advantage which successful operating kindergartens or/and after schools in Taiwan.Especially, the progress and the increase in GDP per-capital in China for past ten years,it means ¡§Education¡¨really an one of ten great future industries.At this moment,the Taiwan business entrances the China market that will go along with higher cost and risk,if no any unique¡Bcreative and differential business model with,it¡¦s hard to success.As a result,for studing the business model-¡yone-stop shopping¡zto face the giant China educational market in this thesis,by case study¡Bdeep interview the CEO of development successful enterprise in China¡Agathering the raw data compare with myself studied and experiences in China fied work,combining with 5 forces analysis and investment results in order to go up the successful probability of such a business model. By the assessment¡Bstructure and risk management in this thesis, expects to provide a different idea or strategy thinking to accessible innovation model, therefore bring a strong sense of mission and enhance the self-motivation throughout the organization to build up the win-win prospects for both institute and employees. Keyword¡Gintegrating kindergartens and nuesery schools¡Bone-stop shopping¡B 5 forces analysis¡BGDP per-capital¡Binvestment results¡C

published_or_final_version / Housing Management / Master / Master of Housing Management

According to unofficial statistics information (i.e. Wikipedia and Editorial … etc.), the proportionality for small-scale shopping centres in Hong Kong is around three times of the same for large-scale. This indicates the market of small-scale shopping centres is significant and cannot be ignored. In fact, many studies were done by scholars regarding the successful management of large-scale shopping centres, yet detailed study related to such kind of small-scale shopping centres is found absent or pretty rare. Under observation, the management of stand-alone large-scale shopping centres is too perfect to criticize, whereas the same of small-scale shopping centres is unsystematic or can be called messy. Obstruction, security loophole, poor management and cleaning problem found in these shopping centres not only produce great nuisance to the owners/ occupiers, but also transform to be a social problem. The major scope in this study will be around the facilities and management services provided in small-scale shopping centres underneath composite building (residential + retail) or commercial building (office + retail). Meanwhile, pros and cons of these shopping centres will be noted and referred. By consolidating the data of difficulties in managing overseas Mixed-use developments. 7Ps marketing mix, management theories and practical examples, a framework for analyzing the prevailing factors for small-scale shopping centre is explored. Empirical research will indicate practical solutions to the drawbacks of small-scale shopping centres in stratified ownerships as well as the prevailing measures for the improvement of shopping centre environment. The results of this study are meaningful for prospective retailers to find shopping centres with good business environments and for other centre managers or practitioners to improve the environment/ strengthen the user-friendliness and competiveness of this kind of shopping centres. / published_or_final_version / Housing Management / Master / Master of Housing Management

The paper aims at exploring the shoppers’ evaluation of service quality and its impact on shopping centre management. For shopping centre management team, understanding their customers’ perceptions of the centre’s service quality is an important issue as shoppers’ evaluations and perceptions is believed to be highly related to their patronage behaviors and purchase intention. Through a case study of a shopping centre, this research will try to offer some insights on the relationships between evaluations of service quality and the shoppers’ patronage behaviors which may derive some implications for contemporary shopping centre management. Literatures tell us that people elicit behavior after cognitive processing and formation of emotions. Adopting similar concept, marketing scholars found that customer behaviors are affected by their evaluations of service quality and satisfaction level through their perceptions on product or service attributes in cognitive processing. This study will follow the direction with reference to this model of behavior formation. In the case study, personal interviews had been conducted with selected shoppers at a shopping centre. They were asked to rate the performance of 36 sub-attributes of the shopping centre under 5 shopping centre attributes, namely “accessibility”, “merchandise”, “retail environment & design”, “services of centre’s staff” and “promotions”. They were also asked about their patronage behaviors at the shopping centre such as frequency of visits, duration of visits, amount of spending etc. It was found that the shoppers generally had positive evaluations on the centre’s performance on the 5 shopping centre attributes as a whole, especially had high evaluations on “accessibility”, “merchandise” and “services of centre’s staff”. Importance-performance analysis (IPA) was conducted to evaluate the service quality of 36 sub-attributes by comparing shoppers’ perceived actual performance and the importance level. It was found that only 8 sub-attributes, such as “access by public transportation”, “variety of stores” and “quality of stores” were found with high perceived service quality with high perceived actual performance and high importance level to the shoppers compared with other sub-attributes. These sub-attributes with high perceived service quality were tested with occurrence tendency of patronage behaviors in the correlation analysis. It was found that high perceived service quality on merchandises, facility management and organization of promotion activities to certain extend had influence on manipulating patronage behaviors. However, some results showed that sub-attributes with high perceived service quality showed minimal or even no correlation on any measure patronage behavior parameters. With reference to the model of purchase behavior regarding perceptions of service quality, the study may reveal that many possible antecedents of formation of shopping centre patronage behaviors may be still unreached in the contemporary studies. / published_or_final_version / Housing Management / Master / Master of Housing Management

"Shopping malls in Hong Kong are homogeneous, the operating mode for each malls are almost the same." commented by Hong Kong shoppers. It is being criticized that Hongkongers do not have choice when they do shopping in malls, the tenant mix in every shopping malls are similar, small and medium enterprises were asked to leave the malls after tenancy expiry, their space are then replacing by well known brands or chain stores. In this dissertation, one would first identify the extent of homogeneity of regional shopping malls in Hong Kong, selected shopping malls including New Town Plaza in Shatin, APM in Kwun Tong, Domain in Yau Tong and Cityplaza in Taikoo Shing are studied, by interviewing shoppers in those shopping malls, one would be able to understand more on their views in shopping malls homogeneity. Shoppers' views are important in this dissertation as they are the one who make the complain on shopping malls. The tenant mix, quality design, marketing and promotions, and customer services are important factors leading to success of malls. Being the shopping mall operators, in order to increase footfall and thus sale volume of their tenants, when tenants' business improved, they could be able to pay higher rent. In result, the income of shopping malls increased. In the second part of this dissertation, further analysis will be concluded from shopping mall operators regarding their views on shopping malls homogeneity and investigating the underlying causes for the homogeneity in different aspects. From shopping mall operators aspects, no one would be intentionally sculpture a mall which is similar to its counterparts. Operators aim at satisfying the need of their target customers so that they will visit the malls frequently. This intention might be the causes leading to the similarities of regional shopping malls as the target catchment of the regional shopping malls are larger, unlike neighbourhood shopping malls aim at serving shoppers from the estate nearby, more effort should be made in order to attract target shoppers. Finally, the concluding chapter of this dissertation provide suggestions for further studies in Hong Kong shopping malls, an unique retail environment which is far different with shopping malls overseas. Hong Kong shopping malls are yet to be improved so that it would offer shoppers unforgettable shopping experience, it is the responsibility for every operators, both public and private ones. In result, Hong Kong could retain its name of "shopping paradise". / published_or_final_version / Housing Management / Master / Master of Housing Management

Hong Kong is a popular destination for Mainland tourists for shopping tourism, particularly after the introduction of Individual Visit Scheme in 2003. Recently, there has been growing tension between local residents and Mainland visitors in sharing leisure spaces such as shopping malls. There is a need to develop a better understanding of this host-guest relationship in order to maintain sustainable tourism development. This study is to examine shopping as a leisure experience in Hong Kong to have better knowledge of use of shopping spaces of Hong Kong residents and Mainland visitors. It is also aimed to analyze their perceptions towards shopping malls in Hong Kong, and enhance understanding of their mutual perceptions when sharing shopping mall spaces. It adopts social exchange theory to develop a theoretical framework which guides the operationalization of the investigation. Mixed methods, including questionnaire survey, in-depth interviews and documentary research are employed for the investigation. A total of 561 sets of valid questionnaires were collected in five shopping malls in Hong Kong and 10 personal in-depth interviews with both local residents and Mainland visitors were conducted. Significant differences were found between Hong Kong residents and Mainland visitors in various research aspects. Reasons for visiting shopping malls in Hong Kong were grouped into Culture and Novelty, Relaxation, Personal Growth, Socialization, and Utilitarian Needs using factor analysis. Utilitarian Needs was a common factor, and Hong Kong residents were also motivated by Socialization while Mainland visitors were driven by Culture and Novelty. On top of shopping, leisure and manifestation of cultures, shopping malls were particularly perceived by Hong Kong residents to be places for dining, gathering point and satisfying needs of Mainland visitors. Residents also believed sharing shopping malls spaces caused loss of loss colours and crowding problems while Mainland visitors stressed the role of shopping malls in tourism city although some interviewees acknowledged possible impacts in local community. In terms of mutual perceptions, Hong Kong residents were negative about Mainland visitors’ behaviour and crowding problems while Mainland visitors tended to be positive about local residents’. Perceptions were also found to have significant association with pleasantness of experience and change of perceptions. Contribution of this study lies on both theoretical and practical dimensions. Specifically it supplements tourism perception studies with a focus on perceptions of leisure resources and mutual perceptions in the context from a multidisciplinary and mixed methods approach using social exchange theory. Findings should also provide implications for both government and shopping mall developers, with regards to relevant policy making and business considerations for carrying capacity enhancement through balancing mutual benefits–between hosts and guests – in using local resources. / published_or_final_version / Geography / Master / Master of Philosophy