Os grandes centros comerciais ou Shopping Centers são grandes geradores de resíduos sólidos. O que se observa na maioria dos empreendimentos são iniciativas que visam o aumento do consumo, sem a preocupação com a massa de resíduo gerado e sua destinação. Neste sentido, o presente trabalho objetiva identificar e quantificar os resíduos sólidos provenientes de um shopping center na cidade de Porto Alegre. A metodologia consiste em transportar os resíduos em veículo apropriado até o seu destino para a realização de sua segregação, quantificação e qualificação, para então ser comercializado. Verificou-se que o resíduo é composto por uma série de materiais que podem ser reutilizados. A taxa de reciclagem variou de 36 % a 56 %, enquanto que o potencial teórico ficou em torno de 94%. Os meses de maior geração de resíduos coincidem com os meses festivos e de férias de inverno, quando há um aumento do público circulante. Observou-se um aumento nos últimos anos na produção de resíduos no empreendimento, entretanto o mesmo não ocorreu na proporção de material reciclado. / The great commercial centers, or Shopping centers, are great creators of solid wastes. It is observed in most shopping centers initiatives aiming the increase in consumption, without actions in reduction of solid wastes and their destination. The present work aims to identify and to quantify the solid wastes originating from a Shopping Center in the city of Porto Alegre. The methodology consisted in transporting the waste in an appropriate vehicle for segregation, quantification and qualification, to be sold. It was found that the residue consists of a series of materials that can be reused. The recycling rate ranged from 36% to 56%, while the theoretical potential was around 94%. The months of greatest waste generation coincided with the festive months and winter holidays, when there is an increase in the circulating public. There was an increase in recent years in the production of waste, however the same increase was not found in the proportion of the recycled material.

Os grandes centros comerciais ou Shopping Centers são grandes geradores de resíduos sólidos. O que se observa na maioria dos empreendimentos são iniciativas que visam o aumento do consumo, sem a preocupação com a massa de resíduo gerado e sua destinação. Neste sentido, o presente trabalho objetiva identificar e quantificar os resíduos sólidos provenientes de um shopping center na cidade de Porto Alegre. A metodologia consiste em transportar os resíduos em veículo apropriado até o seu destino para a realização de sua segregação, quantificação e qualificação, para então ser comercializado. Verificou-se que o resíduo é composto por uma série de materiais que podem ser reutilizados. A taxa de reciclagem variou de 36 % a 56 %, enquanto que o potencial teórico ficou em torno de 94%. Os meses de maior geração de resíduos coincidem com os meses festivos e de férias de inverno, quando há um aumento do público circulante. Observou-se um aumento nos últimos anos na produção de resíduos no empreendimento, entretanto o mesmo não ocorreu na proporção de material reciclado. / The great commercial centers, or Shopping centers, are great creators of solid wastes. It is observed in most shopping centers initiatives aiming the increase in consumption, without actions in reduction of solid wastes and their destination. The present work aims to identify and to quantify the solid wastes originating from a Shopping Center in the city of Porto Alegre. The methodology consisted in transporting the waste in an appropriate vehicle for segregation, quantification and qualification, to be sold. It was found that the residue consists of a series of materials that can be reused. The recycling rate ranged from 36% to 56%, while the theoretical potential was around 94%. The months of greatest waste generation coincided with the festive months and winter holidays, when there is an increase in the circulating public. There was an increase in recent years in the production of waste, however the same increase was not found in the proportion of the recycled material.

published_or_final_version / Urban Planning and Design / Master / Master of Housing Management

No description available.

Made available in DSpace on 2019-03-29T23:32:03Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-06-18 / Apesar da crescente utilização da promoção de vendas nas mais diversas organizações do mundo e do alto investimento financeiro que as envolvem, as iniciativas de pesquisa sobre o assunto ainda são poucas e insuficientes. Os Shoppings Centers são um exemplo dentre as várias organizações usuários freqüentes dessas estratégias. A problemática que direciona esta pesquisa é a identificação das promoções que melhor refletem resultados no faturamento das lojas satélites do Shopping Center em estudo. Tem o intuito de, além de identificar, trabalhar com a possibilidade de adoção desses resultados como critérios de escolha que direcionem as ações da organização. O referencial teórico é pautado no tripé Shopping Center/Promoções de Vendas/Comunicação e Mídia como estratégia de análise/avaliação dos resultados obtidos pelos investimentos. É uma pesquisa com abordagens qualitativa e quantitativa, com metodologia de estudo de caso, exploratória e descritiva. Os dados foram coletados em documentos internos do Shopping, e bibliografia de assuntos correlatos. Os resultados evidenciam que as vendas são influenciadas pelas ações promocionais de Marketing, e os resultados pelas diferentes mídias, mostrando ainda a eficiência de cada veículo frente ao resultado global absoluto, e possibilitando a escolha de aporte de recurso pautado no cálculo do custo-benefício de cada estratégia de marketing aqui pesquisada.

published_or_final_version / Housing Management / Master / Master of Housing Management

According to unofficial statistics information (i.e. Wikipedia and Editorial … etc.), the proportionality for small-scale shopping centres in Hong Kong is around three times of the same for large-scale. This indicates the market of small-scale shopping centres is significant and cannot be ignored. In fact, many studies were done by scholars regarding the successful management of large-scale shopping centres, yet detailed study related to such kind of small-scale shopping centres is found absent or pretty rare. Under observation, the management of stand-alone large-scale shopping centres is too perfect to criticize, whereas the same of small-scale shopping centres is unsystematic or can be called messy. Obstruction, security loophole, poor management and cleaning problem found in these shopping centres not only produce great nuisance to the owners/ occupiers, but also transform to be a social problem. The major scope in this study will be around the facilities and management services provided in small-scale shopping centres underneath composite building (residential + retail) or commercial building (office + retail). Meanwhile, pros and cons of these shopping centres will be noted and referred. By consolidating the data of difficulties in managing overseas Mixed-use developments. 7Ps marketing mix, management theories and practical examples, a framework for analyzing the prevailing factors for small-scale shopping centre is explored. Empirical research will indicate practical solutions to the drawbacks of small-scale shopping centres in stratified ownerships as well as the prevailing measures for the improvement of shopping centre environment. The results of this study are meaningful for prospective retailers to find shopping centres with good business environments and for other centre managers or practitioners to improve the environment/ strengthen the user-friendliness and competiveness of this kind of shopping centres. / published_or_final_version / Housing Management / Master / Master of Housing Management

The paper aims at exploring the shoppers’ evaluation of service quality and its impact on shopping centre management. For shopping centre management team, understanding their customers’ perceptions of the centre’s service quality is an important issue as shoppers’ evaluations and perceptions is believed to be highly related to their patronage behaviors and purchase intention. Through a case study of a shopping centre, this research will try to offer some insights on the relationships between evaluations of service quality and the shoppers’ patronage behaviors which may derive some implications for contemporary shopping centre management. Literatures tell us that people elicit behavior after cognitive processing and formation of emotions. Adopting similar concept, marketing scholars found that customer behaviors are affected by their evaluations of service quality and satisfaction level through their perceptions on product or service attributes in cognitive processing. This study will follow the direction with reference to this model of behavior formation. In the case study, personal interviews had been conducted with selected shoppers at a shopping centre. They were asked to rate the performance of 36 sub-attributes of the shopping centre under 5 shopping centre attributes, namely “accessibility”, “merchandise”, “retail environment & design”, “services of centre’s staff” and “promotions”. They were also asked about their patronage behaviors at the shopping centre such as frequency of visits, duration of visits, amount of spending etc. It was found that the shoppers generally had positive evaluations on the centre’s performance on the 5 shopping centre attributes as a whole, especially had high evaluations on “accessibility”, “merchandise” and “services of centre’s staff”. Importance-performance analysis (IPA) was conducted to evaluate the service quality of 36 sub-attributes by comparing shoppers’ perceived actual performance and the importance level. It was found that only 8 sub-attributes, such as “access by public transportation”, “variety of stores” and “quality of stores” were found with high perceived service quality with high perceived actual performance and high importance level to the shoppers compared with other sub-attributes. These sub-attributes with high perceived service quality were tested with occurrence tendency of patronage behaviors in the correlation analysis. It was found that high perceived service quality on merchandises, facility management and organization of promotion activities to certain extend had influence on manipulating patronage behaviors. However, some results showed that sub-attributes with high perceived service quality showed minimal or even no correlation on any measure patronage behavior parameters. With reference to the model of purchase behavior regarding perceptions of service quality, the study may reveal that many possible antecedents of formation of shopping centre patronage behaviors may be still unreached in the contemporary studies. / published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

Thesis (M. Hous. M.)--University of Hong Kong, 2008. / Includes bibliographical references.