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Change in consumer behaviour related to the emergence of shopping centres in South African townships : the case of Mega City at Umlazi V section, Durban.Mpungose, Nompumelelo Celiwe Princess. 15 September 2014 (has links)
The shopping centre phenomenon in South Africa received more attention as the number of shopping malls increased significantly in the townships in the mid-1990s. The increase in shopping centres led to a change in consumer behaviour. It became important for retailers and developers to understand the effects of consumer behaviour when structuring the retail system. As such this study explores the changes in consumer behaviour in South African townships in relation to the emergence of Mega City shopping centre in Umlazi Township in the city of Durban. The study is based on in-depth interviews with randomly selected customers at Mega City shopping centre and also household surveys conducted in the Umlazi V section to determine the change in consumer behaviour induced by the introduction of shopping centres. These interviews were also conducted with shopkeepers from various service shops within shopping centre and other key informants from Umlazi V section. The study reveals that shopping experiences in South African townships have drastically changed due to the introduction of shopping malls as the consumers can now access a variety of services within their communities. This is due to the possibility of shopping within a short distance as it reduces costs both in time and money. The study highlights that the development of shopping centres in South African townships in the mid-90s changed consumer behaviour both quantitatively and qualitatively. The key factors that were identified by the study as playing a big role in influencing consumer choices and experiences due to the development of shopping centres include location, accessibility, services offered, competition and affordability of products and services.
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Urban informality as a generator for meaningful built form : towards a multi-purpose trade hub for Durban, South Africa.Ncube, Mongezi. 30 October 2014 (has links)
Urban informality is a process established by people in the informal urban context to shape existing formal cities to form new informal cities that facilitate their everyday lives. This phenomenon has grown substantially in Latin American, Asian and African cities to a point that people have transformed many of their formal post-colonial cities within these regions to informal cities that can facilitate urban informality. Instead of seeing this process as a way where people living in the informal urban context are trying to create cities and infrastructure that suite their context and way of life, architects and urban design professionals are repeatedly adopting 'western norms‘ to solve urban informality rather than facilitating it. This starts to create a gap between the architectural built form and the way people live. The research was then undertaken to bridge this gap between built form making and the lived realities in the informal urban context by using the underlying principles of urban informality defined by the people to generate meaningful built form within the South African, African context.
To achieve this, the research carried out investigations on current literature that dealt with three main principles that defined urban informality that could be used to generate an appropriate built form with the informal urban context. These principles were; socio- economic principles, emergence and the culture of urban informality and these started to suggest a flexible built form that can be adapted by its users to suit their needs. These principles were then tested against precedent and case studies to see their validity in the global and South African context. Qualitative interviews were conducted with a number of professionals that had a better understanding of the case studies than the author to make sure that the analyses and the conclusions based on those analyses were accurate.
The research findings ultimately defined an indeterminate built form that is formed through a participatory process between the collaboration of urban design professionals and the future inhabitants of the built form. This built form is 'loosely‘ defined and its inhabitants can manipulate and reconfigure it, to a certain extent, to suit the future unforeseen states of urban informality. The research also outlined a framework that can be applied in the design phase of a multi-purpose trade hub in Durban, South Africa. / M. Arch. University of KwaZulu-Natal, Durban 2013.
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