Diploma thesis "Media campaigns of Silvio Berlusconi during general elections from 1994 to 2008" deals with the election campaigns and their cover in mass media. It summarizes style of campaign of the Berlusconi's political party Forza Italia and his coalition. The thesis compares these campaigns with those of main opposition, left- central coalition. The beginning of the thesis devotes to the résumé of Berlusconi's biography and to his entry to the politics. Further chapters summarize political situation between single campaign and they describe these campaign including their media cover. Significant space is devoted to potential influence on voter's decision because of the Berlusconi's media empire and because of his control over dominant commercial television stations Mediaset.

This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration.

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Comment considérer le cinéma italien des vingt dernières années ? Si en France il est associé à quelques réalisateurs qui luttent contre Berlusconi et contre un système politique et économique corrompu, tels que Roberto Benigni, Nanni Moretti, Sabina Guzzanti, et plus récemment Paolo Sorrentino ou Matteo Garrone, il ne trouve pas la même estime chez ses compatriotes qui, comme en témoignent les résultats du box-office, le considèrent tout au plus comme un moyen de divertissement. La critique des deux pays s’accorde cependant pour dire que l’on assiste depuis une dizaine d’années à un retour du cinema d’impegno (cinéma d’engagement) cher aux réalisateurs des années 1960-1970. Sorrentino et Garrone auraient repris respectivement les flambeaux de Elio Petri et de Francesco Rosi… Peut-on parler d’une nouvelle vague de cinéastes engagés et d’un nouveau cinéma politique italien ? Pour répondre à cette question, nous nous sommes penchés sur quatre films en particulier qui traitent de thèmes explicitement politiques et proposent une représentation de l’homme de Pouvoir différente de celle officielle : Il portaborse de Daniele Luchetti, Il Caimano de Nanni Moretti, Il Divo de Paolo Sorrentino et Qualunquemente de Giulio Manfredonia. Après avoir analysé la façon dont l’homme de Pouvoir est dépeint par ces cinéastes, nous avons essayé de comprendre si ces films sont l’expression d’un engagement réel et d’une volonté de dénonciation ou s’ils répondent à la demande d’une économie de marché et au besoin d’entendre un discours rassurant de la part du public. Dans une société où dire du mal de Berlusconi a permis à certains de s’enrichir et de se faire connaître, et où les systèmes de production et de distribution cinématographiques semblent verrouillés, l’existence d’un véritable cinéma politique est problématique. Il semble en effet difficile d’envisager qu’une œuvre exprime une opposition si elle est acceptée et financée par les entreprises de l’homme qu’elle critique. Face à ce contexte et aux témoignages de nombreuses personnalités du cinéma, nous avons cherché à comprendre si le sens et les critères sur lesquels repose la notion de cinéma politique sont à redéfinir. / How can we consider the Italian cinema of these past twenty years? In France it is associated with a few movie directors such as Roberto Begnini, Nanni Moretti, Sabina Guzzanti and more recently Paolo Sorrentino or Matteo Garrone, who fight against Berlusconi and a corrupt political and economic system, but it isn't received with such esteem in Italy where it is considered at the most as a means of entertainment, as indicated by box-office results.In both countries, reviewers however agree to say that for about ten years we have been witnessing a return to a « cinema d'impegno » (politically-motivated films), a form of cinema which is dear to the directors of the 60´s and 70's. Sorrentino and Garrone would have respectively taken over from Elio Petri and Francesco Rosi... Can we talk about a new wave of politically and socially-aware movie directors and about a new political Italian cinema? To answer this question, we have been studying four films in particular, which deal with themes that are explicitly political and which offer a different representation of the man of Power from the official one.: Il portaborse by Daniele Luchetti, Il Caimano by Nanni Moretti, Il Divo by Paolo Sorrentino and Qualunquemente by Giulio Manfredonia. After analysing the way the man of Power is depicted by these movie directors, we have tried to understand if these films are the expression of a real political commitment and of a will to denounce or if they only meet the demand of a market economy and the need for people to hear a reassuring speech. In a society where speaking badly of Berlusconi has allowed some to grow richer and make themselves known, and where movie production and distribution systems seem closed, the very existence of a political cinema appears problematic. Indeed, it seems difficult to consider that a cinematographic work can express some opposition if this work is accepted and financed by the undertakings of the man it criticizes. Faced with this context and with the testimonies of numerous leading figures of Italian cinema, we have been trying to understand if the meaning and the criteria on which the notion of political cinema is based have to be redefined.

The thesis describes two political parties that have been established in Central Europe, namely ANO 2011 in the Czech Republic, and ANO in Slovakia, whose main common feature is that they are run as private business companies. The aim of the thesis is to conduct an analysis of these two political parties which builds on the "business-firm model" party theory. This theoretical concept was established in 1999 and is based on observations of FORZA ITALIA, an Italian political party. Although the business firm model is an emerging political concept, it has been growing in popularity recently in almost all European countries. The thesis introduces this theoretical concept in detail and applies it to the two cases present in the Czech and Slovak party system. Finally, the thesis compares the two parties with each other and identifies their similarities and differences.