Den här studien undersöker utvecklingen av att skapa en ny turistprodukt och utgår från projektet med vrakutfärder för allmänheten inom en framtida marin park på Dalarö. Vrakutfärderna kräver en teknisk utrustning ombord på båten samt en undervattenskamera (ROV) som filmar vraken. Det undersöks även i den här uppsatsen hur marknadsföringen kan se ut samt hur produkten kan bli mer attraktiv och säljbar. Undersökningen baseras på kvalitativa intervjuer med personer insatta i projektet, en observationsstudie av Dalarö som destination samt en dokumentstudie av de dokument som insamlats genom Haninge kommun. Den tidigare forskningen som använts har studerats inom tre delar; vrakturism, storytelling och marknadsföring. Resultaten av detta har visat att det finns stora utmaningar med att utveckla vrakturism i skärgården. Men slutsatserna är ändå att om dessa hinder kan lösas så finns det förutsättningar till att det blir en attraktiv turismprodukt genom professionell storytelling samt marknadsföring genom till exempel Vasamuseet. Det finns både positiva och negativa sidoeffekter genom att tillgängliggöra vraken för allmänheten. Negativa effekter är bland annat nedskräpning av den marina miljön samt förstörelse av vraken. Positiva effekter är bland annat regleringar genom naturreservatsbestämmelser samt att detta ger förutsättningar till forskning av vraken. / This study investigates the development of creating a new tourism product and is based on the project with shipwreck-trips to the public within a future marine park in Dalarö. The shipwreck-trips require technical equipment on board the boat and an underwater camera (ROV), which focuses on the wrecks. It also examined in this paper how the marketing might look like and how they can become more attractive and salable. This study is based on qualitative interviews with people familiar with the project, an observational study of Dalarö as a destination and a document study of the documents collected in Haninge. The previous research used has been studied in three parts; shipwreck tourism, visiting reasons and marketing. The result of this has shown that there are significant challenges in developing wreck tourism in the archipelago. But the conclusions are still that if these obstacles can be overcome, there are opportunities to become an attractive tourism product through professional storytelling and marketing through for example the Vasa Museum. There are both positive and negative side effects by making the shipwrecks available to the public. Negative effects include littering of the marine environment as well as destruction of the shipwrecks. Positive effects include regulation through the nature reserve provisions and that this provides the conditions for research of the shipwrecks.

This paper will focus on marine archaeology as a discipline, mainly from the perspective of shipwrecks that have been discovered with human remains. The analysis and interpretation will be based primarily on three specific shipwrecks within Swedish marine archaeology: Vasaskeppet, Kronan and Mars Makalös, all of which have and or are containing human skeletal remains. The ships have primarily been chosen for their provenience in archaeology and the fact that they have been subject to revisions and further discussions both in earlier decades as in the case with Vasa and ongoing modern projects such as in the case with Mars Makalös. The ships will be compared with each other in several ways but mainly concentrate on how their human remains have been handled.  Further topics will also involve how underwater cultural heritage are protected and what ups and downs follows the different methodologies, this will be relevant since shipwrecks containing human remains often face challenges on how they should be protected. Historical value and how this may affect the search and resources granted to expeditions will also be briefly discussed.      Source material will consist of texts in the form of field reports from the ships in question as well as general texts regarding marine archaeology and shipwrecks to get a brief overview of the subject and it´s development. Texts concerning ethical dilemmas surrounding human remains within shipwrecks will also be selected with both a perspective from Swedish archaeology and a more global perspective to provide relevant ground for further discussion. Email contact with people relevant to these ships or the theme in general will also form the ground for discussion and analysis.