Subjects were 101 Mexican-American adults (53 females, 48 males), age range 17-72, and most often were in the blue-collar job level. Instructions were that (a) 18 pairs of slides would be shown; (b) each slide would be projected for 15 seconds; (c) each of the two models was to be judged on intelligence, attractiveness, friendliness, happiness, and success; and (d) the rating scale would be marked corresponding to the left or right slide. Results indicated the lighter-skinned models were judged more favorably than the darker ones on all five dimensions. To the extent this study sheds light on an important cultural value, it is hoped the treatment of Mexican-Americans in therapy will be facilitated and improved.