In my thesis, I summarized the main reasons for specific German position towards tobacco advertising directives. In my opinion, the main reason consisted in tobacco companies and lobby groups activity. Adoption of tobacco directive was partly inevitable, but the above mentioned interest groups succeeded (via Germany) in limiting the directive's impact and postponing its adoption. Long-term and elaborated tobacco company's strategy succeeded in persuasion the German public. They, inter alia, indirectly force them to believe that tobacco industry is essential for the German economic growth. In my opinion, the strategy was successful because of its complexity and sophistication. Even though Germany was not successful before European Court of Justice with its second action for directive annulment, it still indirectly achieved to limit the directive impact and postponed its adoption for several years. But at the end, Germany was also forced (under the threat of fine) to implement the directive into its legal system.