I decided to describe Operational Programme Industry and Enterprise 2004--2006 as the basic document for the policy of economic and social cohesion (ESC) in the Czech productive and business sector. Operational Programme Industry and Enterprise elaborated a specific part of the National Development Plan (NDP) 2004 -- 2006 aimed at the economic development. Especially I described the programme aim which helped launch business plan of the natural persons and firms entering business for the first time or after a long period through provision of soft loan.

Theoretical part provides with basic term about enterprises, special programs handled by Czech government and introduce providers of these programs. Theoretical part describes how to settle a business plan. Knowledge taken from theoretical part is used for settlement proposal of business plan and for application of one of special programs handled by Czech government.

The main objective of my diploma thesis is to reach the significance of small and medium-sized enterprises and make a statistical analysis of the specific program supporting small and medium-sized enterprises provided by the Czech Moravian Guarantee Bank with the emphasis on the labour market. The analysis indicated that small and medium-sized enterprises are significant players not only in the Czech economy, but also in other states in the world. Small and medium-sized enterprises make 99,23% of the whole business sector in the Czech Republic. They dominate in sectors such as trade, services, fishing, manufacturing and other labour-intensive industries. No less important role small and medium-sized enterprises play in providing jobs, for 59,9% of work force employed in the Czech Republic. Most of empirical studies claim that small and medium-sized enterprises are significant in job creation as well as in job destruction. The certain of jobs in small and medium-sized enterprises are really poor in comparison with the large companies. There are lots of supportive programmes for small and medium-sized enterprises which are concentrated on regional level as well as blanket character. Evaluation of the program supporting small and medium-sized enterprises provided by the Czech Moravian Guarantee Bank confirmed their significance role in job creation and also indicated their small part in job destruction.

The topic of this diploma thesis is "Critical success factors of Enterprise Resource Planning Systems in Small and Medium Sized Enterprises" Firstly, the terms enterprise resource planning system, small and medium sized enterprise and critical factor are defined. Part of this thesis is also dedicated to the importance of those systems in small and medium sized enterprises and the supply of products on the market is described as well. The importance of enterprise resource planning systems for this segment of customers is still growing and the number of products offered is quite wide. Customers have unambiguously preferred Czech solutions. Next part of the thesis contains critical factors literature search -- analysis of two studies. Conceptual model of critical factors is made on the basis of findings and comparison of those two studies. The relevance of this model is verified by the analysis of case studies of enterprise resource planning system implementations in small and medium sized enterprises. These case studies were downloaded from websites of system vendors. On the basis of new findings, new model was designed. Each critical factor is described in each part of the thesis to help understand under which circumstances it was used. Finally, the model is assessed.

This topic of this work is web analytics and customer knowledge methods that help small and medium sized businesses for decision support and are intended to yield higher e-commerce results. The main purpose of this thesis is to design and verify possible uses of advanced web analytics methods in a customer-oriented small business. The theoretical part conducts research into the current state of the web analytics industry. The conditions of small and medium enterprises are described and suitable web analytics tools are compared. Several web analytics maturity models are discussed. The practical part of the thesis states specific recommendations obtained from the pilot project for the company Baushop s.r.o. The project consists of a business analysis and use of analytics tools for optimizing internet campaigns and improving customer service. Specific data analysis methods are discussed and all supportive data are provided.

This work is focused on supporting of small and medium-sized enterprises (SMEs) in the Visegrad Four (V4), i.e. the Czech Republic, the Slovak Republic, Poland and Hungary in 2007 - 2013. The work analyzes the governmental support of SMEs in each of these V4 countries, which includes the situation of the SMEs, institutions providing support and individual programs of support. This part is followed by the SWOT analysis of support systems in V4 countries. The final chapter is devoted to the practical application of support system of SMEs in the V4 countries on the example of state assistance to entrepreneurs affected by the floods in June 2013. This work gives a comprehensive look at the issue of support of SMEs in the V4 countries and provides detailed understanding of their position and importance of small and medium-sized enterprises at both, national and international level.

The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.

This Master's Thesis shows the process of formulating and implementing the corporate strategy with the use of the Balanced Scorecard method. The theoretical part defines small and medium enterprises, explains the basic concepts and procedures of strategic analysis and creation of the Balanced Scorecard. The practical part deals with the strategic analysis of a particular small company, based on which the strategic business objectives for individual perspectives are then defined (financial, customer, internal business processes and perspectives of learning and growth) and proposes appropriate standards for the corporate objectives. The thesis ends with the processing of the company's strategic map, which clearly shows the consistency and causality of the individual strategic objectives.

The present dissertation provided an insight of the organizational culture and the innovative behavior of small and medium-sized enterprises (SME) in the early stages of the innovation process. The method Culture Types of Organizations certified that the investigated SMEs possessed a distinctive family culture, and in addition an innovation cul-ture at the company headquarters. By using the social research method Grounded Theory the so called theory "Innovation kultivieren" was developed. This theory consists of three process stages. The first process stage "Mindset geben" is about defining and anchoring new innovative company's values. The second process stage "Innovation organisieren" defines the organizational responsibilities and last but not least, the third process stage "Innovation strukturieren" delivers various accompanying soft skill factors to improve the innovation culture of companies.

This thesis aims to describe the activities of CzechInvest, the Investment and Business Development Agency, during the last six years with focus on the ongoing Operational Programme Enterprise and Innovation. CzechInvest has participated in administration of this operational programme for the last six years. This thesis is dedicated to the enterprise and enterprise promotion in the Czech republic. It describes the programme support from Structural funds (EU) and concentrates on the Operational Programme Enterprise and Innovation. The analysis is aimed at the programme, sectoral and regional structure of the projects mediated by CzechInvest. It evaluates the size of the support and the programme structure of the support from the Operational programme, that was provided for the small and medium-sized enterprises.