In today's labor market, it is important for organizations growth to both recruit and keep talented people and the understanding of what is decisive for a person when choosing where to seek employment, is therefore more important than ever. Although Sweden is ranked as one of the world's leading countries in terms of gender equality and IT is one of the country's largest professions, women only account for one-fifth of all those working in the profession. One reason why there is a lack of women in the industry, according to previous studies, may be that men and women´s preferences in choosing a workplace differ. Previous studies show that men and women have different preferences in choosing a workplace and it may be one of the reasons why they choose to work in different industries. Basically, we chose to investigate whether there are differences between men and women's preferences, which could be the reason for the lack of women working in IT in the automotive industry. In order to find out, we have investigated the preferences of men and women in the choice of workplace as well as the differences between men and women's perceptions of the automotive industry. A quantitative survey in the form of an inquiry was conducted and the results showed that the discrepancy between men and women's preferences is low and that prejudices such as previous research on women's relation to IT show are not fully correct.