When Taiwan's software industry faces difficult environment, in cases of this study explore the company uses open-source marketing strategy to enter the global market and explore the motivation of members joining collaborative software project and collaborative mechanism .The conclusion will provide the internal software industry for reference¡D The most important success factor of open-source software is great product charm.Base on this factor and use word-of-mouth effect to get large number users of downloading software freely in the short time.If a user applies the dual-license of the software, he will contribute benefit. The motivation of creator joining this project is cause of Taiwan¡¦s software market is too small, so need to enter global market to make money, in this reason use open-source marketing strategy to enter global market and learn from world-class talent by exchanging view to achieve their goal. About developer¡¦s motivation is cause of the culture of this company invites developers joining this project is their motivation.About the motivation of user joining this project is cause of the requirement drive user to find AJAX solution in SourceForge.Net webside and finded ZK project ranked first in the category of AJAX. The personal developer evolve from user and the motivation is cause of they feel identification from ZK project and wish ZK product can become better and better. The open-source project is collectting public power to finish a product and it is more complex then open-ended project,so have a good platform will achieve multiplier effect.Manager in the system level considerations is simple and flexible.Product development is divided into core and non-core.The core is developed by senior engineer with experience, non-core is developed by general engineer. If the external personal¡¦s programs will be integrated into products, Copyright must be gived up. Otherwise, these can also be used plus-in way into products.The platform has making full use of the Internet community concept to design forums and issue tracking system.If users have any questions, ideas in the product, they can use the forume to discuss, express their views or ask questions.