Global ETD Search

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The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

1	Theoretical and Empirical Studies of Advertising in Specialized Markets Bhattacharyya, Amrita January 2006 (has links) Thesis advisor: Frank Gollop / This dissertation analyzes advertising strategies in specialized markets like the prescription drugs, travel, health insurance and real-estate markets where the consumers' purchasing decisions are influenced by experts (e.g., doctors, travel agents, employers and real-estate agents). / Thesis (PhD) — Boston College, 2006. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Economics. advertising strategies specialized markets