The rise of the internet has aroused the rage of blog.Although blog is a kind of newly arisen personal communication medium, it has been in widespread use.Currently there are already more than 2,000,000 bloggers in Taiwan. However, we don¡¦t know much about them. While blog is gradually considered a necessity by more and more people, at the same time, how do bloggers perform to express themselves in the spectacular and performative society? When bloggers notice that they are watched by strange audience, would it affect their performance on blogs? When bloggers face different kinds of audience with different interpersonal relationship, what would they do? However, relevant studies in the past rarely discuss the ¡§performance¡¨and¡§be watched¡¨parts of bloggers together or even any deep research into the performance behavior of bloggers. Therefore, this research attempts to make a more detailed description and interpretation about how bloggers be watched and perform.The research questions are as follows: First, how do bloggers feel when they¡§are watched¡¨by audience? Second, do bloggers perform because they want to be watched? How do they perform when they are watched? Third, when facing different kinds of audience, how do bloggers make their own audience segregation? As a result, I adopt the qualitative research method to explore the experience of student bloggers by not only the using behavior but also the deeper meaning behind their performance. The data are collected via in-depth interview with over 4 male and 4 female graduate students between 20 to 30 years-old who own at least more than one personal journal blog. Besides, I analyzed the data with the structure of the interpersonal relationship such as love, friendship, family and stranger...etc. I tried to describe when bloggers face different kinds of audience, either close or alienated, how they would perform in their blogs. Let¡¦s wait and see how bloggers perform with their audience wonderfully!

As a new information technology, blog just becomes another space where users present themselves. It plays a role that extends individual¡¦s real life experiences. The personalized medium of individual style is not only the concrete product of user¡¦s own faith and value, but also the self-presentation stage of users. And blog has close correlation with user's self-approval construction. On the other hand, as a result of digital camera¡¦s prevailing, it accomplishes the blog¡¦s high popularizations. There¡¦re more and more photographic skilled people like using blogs to try their skills greatly or to accumulate their creations. Blogs have become the best platforms for them to cut a fine figure. A blog comprising photos is called photoblog. For them, photoblogs are their fervent personal stylish image dairies. This research takes spectacle/performance paradigm and dramaturgy as the main theories to dive into the behaviors of bloggers¡¦ self-presentations on the blogs, incising from blogger, audience, blog, articles and so on as breakthrough points. This research takes in-depth interview and text analysis as research methods to explore how bloggers present, read, and react with readers while they use blogs on the internet. According to the research findings, blog has transformed from personal media to personal performance stage, and photography has become one consumption tool which makes bloggers express themselves beyond writing. As a result, blogs have become new media-spectacle made by users¡¦ self-performances. Involving that, the ambit between culture-producer and culture-consumer has vanished. People who watch other¡¦s performances also become the performers who are watched by others at the same time. Blogs have been viewed as an exhibition where bloggers can promote ideas, reflect inner moods, realize and remind themselves by photography. People still can choose photography as new lifestyle which has stronger personal uniqueness. Then, people can express this kind of new lifestyle on the personalized blog platform and accomplish the circuit of spectacle/performance.